Land Rover to Unveil the LRX Concept Vehicle; Make Major Announcement at the 2008 North American International Auto Show



    Company Celebrates 60th Anniversary

    DETROIT, Jan. 11 /CNW/ - The LRX concept vehicle will make its world
debut at this year's North American International Auto Show (NAIAS). The
three-door vehicle with its more compact size, lighter weight and
sustainability focused technologies makes it one of the cleanest in its class.
    Similar in design to the signature Land Rover models, and described as a
cross-coupe, it is for those who want the benefits of an SUV and the presence
and security of a larger vehicle, but in a more compact package. In addition,
its lower weight and the reduced aerodynamic drag resulting from the smaller
frontal area give significant gains in fuel efficiency and reduced CO(2)
emissions.
    The Managing Director of Land Rover, Phil Popham, will also be making a
major announcement at this year's show, as they celebrate their 60th
anniversary.
    NAIAS is open to the public from Saturday, January 19th to Sunday,
January 27th.

    
    This satellite feed features SOTs from:
    -   Phil Popham, Managing Director, Land Rover
    -   Gerry McGovern, Design Director, Land Rover
    -   Al Kammerer, Product Development Director, Jaguar Land Rover

    B-roll Includes:
    -   Exterior and interior shots of the LRX concept vehicle
    -   Footage of the LRX concept vehicle on the road

    This footage is free for unrestricted use. Broadcasters: please courtesy
    Land Rover.

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    FEED DATE:  SUNDAY, JANUARY 13TH, 2008
    FEED TIME:  9:15 - 9:45 PM ET (DEDICATED)
    COORDINATES:  C-BAND: AMC 3/TRANSPONDER 03/
                  AUDIO 6.2 & 6.8/DOWNLINK: 3760 (H)

    FEED DATE:  MONDAY, JANUARY 14TH, 2008
    FEED TIME:  4:00 - 4:15 AM ET (DEDICATED)
    COORDINATES:  C-BAND: AMC 3/TRANSPONDER 03/
                  AUDIO 6.2 & 6.8/DOWNLINK: 3760 (H)

    FEED TIME:  10:00 - 10:30 AM ET (FED IN ROTATION)
    FEED TIME:  1:00 - 1:30 PM ET (FED IN ROTATION)
    FEED TIME:  2:00 - 2:30 PM ET (FED IN ROTATION)
    COORDINATES:  C-BAND: GAL 25 (formerly IA 5)/TRANSPONDER 19/
                  AUDIO 6.2 & 6.8/DOWNLINK: 4080 (V)

    (xxxx)This story will be available on the Pathfire DMG(xxxx)
    Under Video News Feeds at Medialink
    Story Number: 01NY08-0066
    Story Slug: Land Rover Unveils Second Concept Car

    (*)This story is also available in our Medialink Digital Newsroom. Go to:
    www.mediaseed.tv.
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