IRVINE, Calif., Dec. 14 /CNW/ -- Land Rover unveils a vision of its
future at the North American International Auto Show (Detroit Auto Show) in
January 2008, with the world debut of the LRX concept -- a bold evolution of
Land Rover design that indicates the brand's progressive shift into new areas
of the market, while remaining true to its core values. As the company
prepares to celebrate its 60th anniversary during 2008, the three-door LRX,
with its more compact size, lighter weight and sustainability focused
technologies, clearly addresses the needs of a changing world.
"The LRX concept delivers the powerful message that we are as serious
about sustainability as we are confident about the continuing relevance and
desirability of our vehicles," says Phil Popham, Land Rover's managing
director. "The LRX is in every respect a Land Rover, but it's a very different
The LRX is described as a cross-coupe, and dramatically extends the scope
of what Land Rover stands for. Though smaller than the LR2, the LRX is
conceived as a premium car, designed to appeal to new customers in the luxury
and executive sector -- those who want many of the benefits of a 4x4 and the
visual presence of a larger vehicle, but in a more compact package.
"LRX has unmistakable Land Rover design and the breadth of capability
that you'd expect from our vehicles. But it carries those essentials into a
segment where the brand has never been before, and with a proposed level of
efficiency that would make it one of the cleanest vehicles in its class,"
"It is Land Rover's way of affirming the brand's responsible approach to
future product development. At this stage, LRX is purely a concept, designed
to help us develop our thinking as well as gauge customer reaction -- but this
feels like a hugely exciting direction to take."
The first all-new Land Rover revealed since Gerry McGovern became the
company's design director, LRX is a natural extension of the Land Rover range,
complementing the existing models with a car that will help to define a new
segment. Its many recognizable Land Rover design cues include bold new
interpretations of the signature clamshell hood, the floating roof and the
solid 'wheel-at-each-corner' stance.
"LRX is a design born out of passion for the brand, but it is different,
relevant, engaging and exciting -- because Land Rover has never built ordinary
cars," says Gerry McGovern. "LRX has a highly desirable identity and the
design alludes strongly to its capability, while clearly underlining our
forward-looking philosophy -- it's a Land Rover that would be comfortable on
Bond Street or Fifth Avenue, but wouldn't flinch at getting its wheels dirty."
Its compact size is one of its greatest assets, which will appeal to
anyone who wants the versatile ability of an agile SUV with the cachet of the
Land Rover name. In addition, its lower weight and the reduced aerodynamic
drag resulting from the smaller frontal area give significant gains in fuel
efficiency and reduced C02 emissions.
The LRX concept also adopts intelligent power management systems and
other technologies first shown by Land Rover in the Land_e concept in 2006.
Further details of the LRX's powertrain and sustainability technologies will
be released at the Detroit Auto Show.
Land Rover North America is part of Ford Motor Company's Premier
Automotive Group with headquarters in Irvine, California. Land Rover
established operations in the U.S. in 1986, and now imports and distributes
Range Rover, Range Rover Sport, LR3 and LR2 vehicles manufactured by Land
Rover in Solihull and Halewood, England. Land Rover's worldwide operations
are wholly owned by Ford Motor Company, Dearborn, Michigan. For information
about the Land Rover retailer nearest you, call 800-FIND-4WD or log on to
Vehicle specifications and features are subject to change. For the
latest Land Rover pricing and product information, contact Land Rover North
America Product Communications at (949) 341-5800. Land Rover-related press
releases and electronic photos of the company's products are available on-line
in the Land Rover section of Ford Motor Company's news media website
For further information:
For further information: Deborah Sandford, Communications and Public
Affairs Manager, +1-949-341-6184, firstname.lastname@example.org, of Land Rover, or
Barbara Barrett, Communications Manager, of Land Rover Canada,