Land Rover G4 Challenge Competitors Rise To The Top To Advance To International Competition



    CANADIAN SELECTION EVENT FINDS TWO MEN AND TWO WOMEN WHO ARE READY FOR
    EVEN GREATER CHALLENGES

    BRAMALEA, ON, June 27 /CNW/ - After over 30 hours straight of driving,
running, biking, climbing and kayaking through the back woods of Kenauk in
Montebello, Quebec without sleep, four adventure racing competitors came out
victorious, if not a little weary and bruised, to win the Land Rover G4
Challenge Canadian National Selections.
    With this victory, Leanne Mueller of Bolton, Ontario, Sophie Deschamps of
Gatineau, Quebec, Geoff Outerbridge also of Gatineau, Quebec and Andrew "The
Auger" Cameron of London, Ontario move on to the G4 Challenge International
Selections event at Eastnor Castle in Herefordshire, UK in early 2009. At the
UK event, one male and one female competitor from those two teams will be
selected to represent Canada against teams from 17 other countries in the
three-week-long Land Rover G4 Challenge finals in Asia mid-2009.
    "The Land Rover G4 Challenge epitomizes the spirit of adventure," said
Barbara Barrett, communications manager for Land Rover Canada. "After such an
exciting weekend following these amazing athletes through the sprawling land
of Kenauk, we've found the four competitors who we feel will represent Canada
best in the Land Rover G4 Challenge International Selections event in the UK
and then possibly the G4 Challenge Finals in 2009."
    The final event last weekend brought teams winding through mud in their
LR3's at the Land Rover Experience Driving School training course. Competitors
had to maneuver through challenging precision driving courses and also guide
his or her teammate through a course from the passenger seat as their teammate
was blindfolded in the driver's seat. These kinds of skills and ability to
work as a team will come in handy through the adventures these athletes will
face in England.
    "This was just an unbelievable experience," said Deschamps. "It was a
weekend of constant overstimulation and I haven't slept in nearly two days,
but it doesn't matter because I'm so excited. The course in Montebello was
challenging and beautiful at the same time and being able to drive a Land
Rover that can handle just about anything felt like reaching the highest
peak!"
    Seventeen athletes, mountains ascended and descended, kilometer upon
kilometer to pass in canoe and on bike, bruised legs, lifted spirits, are all
part of the adventure with worthy Land Rovers and amateur athletes pushing the
limits of human potential, discovering hidden talents, and ultimately living
life to the fullest - the Land Rover G4 Challenge Quest for a Cure was all
that and more.
    Log on to www.landroverG4challenge.com as Mueller, Deschamps,
Outerbridge, and Cameron strive to become the first Canadians to win an
international G4 competition.


    (xx)PHOTO AVAILABLE UPON REQUEST

    For more information on the Land Rover G4 Challenge, visit
www.landroverG4challenge.com. For information on Quest for a Cure, visit
www.questforacure.ca.

    
    Fact Sheet
    ----------
    The 18 participating nations:
    -------------------------------------------------------------------------
    - Australia           - China          - Netherlands         - Turkey
    -------------------------------------------------------------------------
    - Austria             - France         - Norway/Sweden       - UK
    -------------------------------------------------------------------------
    - Belgium/Luxemburg   - Germany        - Russia - USA
    -------------------------------------------------------------------------
    - Brazil              - Ireland        - South Africa
    -------------------------------------------------------------------------
    - Canada              - Italy          - Spain
    -------------------------------------------------------------------------
    

    Land Rover G4 Challenge

    Land Rover has a lasting heritage of adventure, with one of the best
known expeditions run in 1970 when two Range Rovers became the first vehicles
to complete a land crossing of the Darien Gap swamplands that divide North
America from South America. The Land Rover G4 Challenge was inaugurated in
2003, when Belgian fighter pilot Rudi Thoelen emerged victorious from a cliff
hanging finale in Moab, Utah. The next Challenge, in 2006, went deep into
rugged, remote locations in Thailand, Laos, Brazil and Bolivia, coming to an
end at an altitude of over 13,000 feet with South African Martin Dreyer
emerging victorious.

    Quest for a Cure

    Quest for a Cure is a registered not for profit organization raising
funds and awareness for cancer treatment in the National Capital Region
founded by Ottawa firefighters and adventure racers with the goal to promote
high quality adventure/sport fundraising events that challenge competitors
both physically and mentally, while increasing awareness of cancer care in our
community. All funds raised support the world class care and treatment
provided by the Ottawa Hospital Regional Cancer Centre.

    Since 1948 Land Rover has been manufacturing authentic 4x4s that
represent true 'breadth of capability' across the model range. Defender, LR2,
LR3, Range Rover Sport and Range Rover each define the world's 4x4 sectors,
with 78% of this model range exported to over 140 countries. Land Rover
employs 8,500 people and supports a further 40,000 jobs supported in the
supply chain.

    Land Rover takes its responsibility to the environment seriously.
Emissions have been cut with all new models and, together with Jaguar, it is
investing (pnds stlg)700m on technology specifically aimed at reducing carbon
dioxide emissions. Also, since September 2006, carbon dioxide generated by
Land Rover manufacturing activities and UK customer vehicle use has been
balanced through an industry leading offset program run by Climate Care.

    Vehicle specifications and features are subject to change. For the latest
Land Rover pricing and product information, contact Land Rover Canada
Communications at (613) 230-2639. Land Rover-related press releases and
electronic photos of the company's products are available on-line at
media.landrover.com.





For further information:

For further information: Barbara Barrett, Communications and Public
Affairs Manager, (416) 565-0226 or bbarret7@jaguarlandrover.com

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