Lancôme, proud partner of the MILLE FEMMES Montréal project



    MONTREAL, April 4 /CNW Telbec/ - Lancôme, Canada's number one luxury
brand, proudly announces its partnership with the MILLE FEMMES / Montréal
project by artist Pierre Maraval which débuts today at the galerie SAS.

    MILLE FEMMES / Montréal, a tribute to Quebec's exceptional women.

    Pierre Maraval had long been interested in the concept of networks. The
artist launched a first series of 1000 portraits of women in 1993, a
monumental work which was exhibited on the Pont Neuf in Paris. He has since
traveled the world, working with this concept of "MILLE" on which he places
great value.
    Between April 4th and May 10th 2007, the artist will photograph 1000
women who have been influential figures within the Montréal community. Ranging
from the artistic, political and sports communities to the business and media
sectors of activity, that which unites these diverse women is their emblematic
status within Montreal culture.
    This performance will take place at the galerie (sas) where the digital
images will be printed on location to progressively fill the gallery walls.
    The website www.millefemmesmontreal.ca will also be live starting
April 10th, as to allow the Montreal community to take part in the project and
expand the network of Mille Femmes.
    The opening of the exhibit will be held on May 16th 2007 at the
galerie (sas).

    A Natural Association with Lancôme

    As the principal partner of the project, Lancôme will accompany the
performance of the artist by dedicating, throughout the 35 days of portrait
production, 3 makeup artists responsible for makeup retouches, thus
contributing to the creation of these memorable portraits.
    According to Heidi Strohl, Vice-President and General Director of Lancôme
Canada, "Lancôme has felt an immediate and natural bond to the MILLE Femmes /
Montréal project. The values of emotion, proximity and modern femininity which
distinguish the brand are all portrayed in this project. We are thrilled to
support this project which pays tribute to the women who have contributed so
much to Montreal.

    About Lancôme

    Lancome is a L'Oréal Canada brand headquartered in Montreal. As Canada's
cosmetics industry leader, L'Oréal Canada offers a broad portfolio of brands
encompassing all facets of beauty care.
    Lancôme is the number one luxury brand across the globe and is one of the
many prestigious names of the L'Oréal group such as Kérastase, L'Oréal
Professional, Redken, Matrix, L'Oréal Paris, Garnier, Maybelline New York,
Ombrelle, Biotherm, Giorgio Armani, Ralph Lauren, Kiehl's since 1851, Shu
Uemura, Victor & Rolf, Laboratoire Vichy and La Roche-Posay.




For further information:

For further information: For Lancôme: Marie-Hélène Azar, (514) 287-4621,
mazar@ca.loreal.com, www.millefemmesmontreal.ca (online as of April 10th
2007), www.loreal.ca; For the artist and the gallery: France Nadeau, (514)
937-7344, francenadeau@gmail.com; Veronica Redgrave, (514) 937-7344,
veronica@redgravepr.com

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