Second Annual Be(er) Responsible Day Asks Students to Take the Pledge
Against Drinking and Driving
TORONTO, Sept. 23, 2011 /CNW/ - Today, Labatt will ask post-secondary
students to Take the Pledge against drinking and driving as part of the company's Be(er)
Responsible Day. With the back-to-school season in full swing, the Take the Pledge campaign reinforces Labatt's responsible use message with young adults
as they return to universities and colleges across the country.
Teams of employees will visit university and college campuses to
encourage students of legal drinking age to Take the Pledge in real time via iPads at Facebook.com/labattdrawtheline.
"With Labatt's Take the Pledge campaign we are helping set the tone for responsible drinking on
campuses right at the beginning of the school year," said Charlie
Angelakos, Vice President, Corporate Affairs, Labatt. "We've already
enlisted the support of a number of leading politicians, athletes and
other well-know Canadians to Take the Pledge. Getting students to make that same commitment engages this important
community of young adults."
Pledges can also be made on Facebook.com/labattdrawtheline. For each pledge made, Labatt will donate
$1 to the True Patriot Love Foundation, in support of Canadian Military
Be(er) Responsible Day and all Labatt's responsible use programs are
part of the dream by Labatt and its sister Anheuser Busch InBev
companies to be the Best Beer Company in a Better World. Employees in more than 20 markets around the world will connect with
customers and consumers to promote responsible enjoyment of AB InBev
products and reinforce the company's commitment to moderation. In
2010, Labatt took the "don't drink and drive" message to the streets by
visiting thousands of customers across the country and spreading the
A History of Responsible Use Leadership
Global Be(er) Responsible Day is another pioneering initiative in
Labatt's ongoing commitment to promoting responsible drinking. For
more than two decades, Labatt has taken a leadership role in building
awareness among Canadians through its various campaigns and has engaged
Canadians to help spread the word on responsible drinking.
For more information, visit www.labatt.com
About Labatt Breweries of Canada
Since its founding in 1847, Labatt has become an internationally
renowned brewer. Today, Labatt is a proud member of AB InBev, producing
over 60 quality beers, employing 3,000 Canadians, and operating six
breweries from coast to coast.
SOURCE Labatt Breweries of Canada
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