TORONTO, July 7, 2014 /CNW/ - Labatt Breweries of Canada is providing
over 2,100 cases of emergency drinking water — or 51,800 cans — for
residents affected by the flooding in Manitoba.
A truck loaded with water left Labatt's Mississauga Distribution Centre
yesterday and is scheduled to arrive today. Labatt is coordinating with
the Province of Manitoba and the Portage La Prairie emergency
coordination centre to deliver the water where it's needed most.
"This is a very challenging time for everyone in the flooded areas of
the prairies, and for all Canadians as we share our concern for the
safety and welfare of our friends, family members and neighbors," said
Charlie Angelakos, vice president, corporate affairs, Labatt. "Our
thoughts are with all those affected and Labatt is glad to be in a
position to offer help."
In 2012, Labatt established a Canadian Disaster Relief Program that's
specifically designed to provide safe drinking water to Canadian
communities that have experienced a natural disaster. The company cans
its own water and maintains a constant inventory specifically for this
The company is offering financial support to flooded communities as
well. For the next two weeks, it will donate $1 to the Canadian Red
Cross for every 12-can case of Budweiser and Bud Light sold in
Manitoba. During the same period, it will donate $1 to the Canadian Red
Cross for every 18-can case of Budweiser sold in Saskatchewan to help
flood relief efforts in that province.
This is Labatt's second donation under its Disaster Relief Program.
Last summer, it donated water and sent a team of volunteers in response
to flooding in southern Alberta.
"Right now, Labatt's priority is to leverage our systems and resources
to get safe drinking water to the people of Manitoba," said Angelakos.
"Labatt has been a part of Canada for almost 170 years, and it's
nothing short of an honour to be there for our communities and be able
to provide support."
About Labatt Breweries of Canada
Labatt Breweries is one of Canada's founding businesses and oldest
brewers. Established by John Kinder Labatt in London, Ontario in 1847,
Labatt today has more than 3,000 employees and six breweries across the
country and a portfolio of 60 quality beers, including Budweiser,
Stella Artois, Corona, Alexander Keith's, Labatt Blue and Kokanee. As
a part of the Anheuser-Busch InBev family, Labatt is committed to being
The Best Beer Company Bringing People Together for a Better World, making a positive contribution through multiple programs that support
its communities, promote responsible drinking and protect the
SOURCE: Labatt Breweries of Canada
For further information:
Tel. (416) 361-5247
Sarah Pattillo, Media Profile
Tel: (416) 342-1837