La Senza takes on Beauty! - Lingerie leader to launch Victoria's Secret Beauty in its Canadian stores



    MONTREAL, Oct. 15 /CNW Telbec/ - La Senza is pleased to announce that the
extremely popular Victoria's Secret Beauty line will now be available in
Canada exclusively in La Senza stores throughout Canada.
    "We are very excited to be introducing the Victoria's Secret Beauty line
into Canada," says Laurence Lewin, president and co-founder of the La Senza
Corporation. "This arrangement is ideal for La Senza and Victoria's Secret
Beauty and the line coordinates perfectly with the image of La Senza and
offers our customers an outstanding shopping experience. This is a volume
business."
    The extensive line which answers women's most important beauty needs is
comprised of gorgeous lip glosses and eyeshadows as well as a sumptuous
bodycare collection and two enchanting fragrances. Earlier this year, La Senza
launched a 10-store market test in key areas throughout the country. The
6-month trial was successful and did not dilute La Senza's core business.
    Victoria's Secret Beauty will have a dedicated zone in each store where
customers will be able to shop its wide-array of products.
    Commencing in Mid-October, Victoria's Secret Beauty products will be
available in Canada exclusively at all La Senza and La Senza Express stores.




For further information:

For further information: Laurence Lewin, (514) 421-8700,
llewin@lasenza.com; Photography available upon request.

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LA SENZA

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LA SENZA EXPRESS

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