La Presse becomes Official French Language Newspaper Supplier for the Vancouver 2010 Olympic and Paralympic Winter Games



    VANCOUVER, April 8 /CNW/ - La Presse, through its parent company Gesca
Ltée, is partnering with the Vancouver Organizing Committee for the 2010
Olympic and Paralympic Winter Games (VANOC) to help bring the Games into the
homes of francophone families in Canada as the exclusive Official French
Language Newspaper Supplier for the 2010 Winter Games.
    The sponsorship provides VANOC with greater regional advertising avenues
through print and online advertising in Gesca Ltée's eight publications: La
Presse, Le Soleil, Le Droit, Le Quotidien, Le Progrès Dimanche, Le
Nouvelliste, La Tribune and La Voix de L'Est, as well as Cyberpresse.ca.
    In turn, La Presse will have exclusive rights as an Official Supplier in
the French Language Newspaper Product Category for the 2010 Winter Games and
rights to associate with the Canadian Olympic Team competing at the Vancouver
2010 Olympic Winter Games and the London 2012 Olympic Games. The sponsorship
is a marketing and advertising partnership and is independent of the
publication's editorial coverage of the 2010 Winter Games.
    "As Canada welcomes the Winter Games for the first time in 20 years, La
Presse is proud to be part of this world-class event," said Guy Crevier,
chairman and publisher of La Presse and chairman of Gesca Ltée. "This
prestigious association with Vancouver 2010 allows our advertisers to enjoy
unique parallel advertising opportunities through such themes as sport, team
spirit and excellence, both in our daily newspapers and online on
Cyberpresse."
    "This partnership provides VANOC and the 2010 Winter Games with the very
best communications vehicles enabling us to further engage with French
speaking communities across the country to share and celebrate the spirit of
the Vancouver 2010 Winter Games," said John Furlong, VANOC Chief Executive
Officer. "We're very pleased to have La Presse's excellent team of newspapers
on board - the calibre of their publications is a great fit with our
commitment to ensure both of Canada's official languages are well represented
and celebrated at the Games and all provinces feel a part of Canada's Games in
2010."

    About La Presse and Gesca Ltée

    La Presse is Canada's French-language national newspaper. Based in
Montreal, the daily serves a readership of 815,900 and features rich and
diversified coverage of local, national and international news, maintaining
correspondents in New York, Washington, London and Paris; and with its
in-depth articles and series and a roster of award-winning journalists,
columnists and editorialists, La Presse is not only a leading source of news
but also an important forum for ideas, discussion and exchange. La Presse is
owned by Gesca Ltée, a subsidiary of Power Corporation of Canada (TSE: POW)
that specializes in lines of businesses such as the publication of newspapers,
websites, magazines and books.

    About VANOC

    VANOC is responsible for the planning, organizing, financing and staging
of the XXI Olympic Winter Games and the X Paralympic Winter Games in 2010. The
2010 Olympic Winter Games will be staged in Vancouver and Whistler from
February 12 to 28, 2010. Vancouver and Whistler will host the 2010 Paralympic
Winter Games from March 12 to 21, 2010. Visit www.vancouver2010.com.
    VANOC's marketing program is focused on securing mutually rewarding
partnerships with shared values to generate sufficient revenue to host
successful Winter Games in 2010 and to leave a financial legacy for sport.
VANOC's Worldwide TOP Partners include Coca-Cola, ACER, Atos Origin, GE,
McDonald's, Omega, Panasonic, Samsung and Visa. VANOC's National Partners are
Bell Canada, Hudson's Bay Company, RBC Financial Group, GM Canada,
Petro-Canada and RONA.
    VANOC's Official Supporters include Air Canada, BC Hydro, Bombardier
Inc., the British Columbia Lottery Corp., Canadian Pacific, the Insurance
Corp. of British Columbia, Jet Set Sports, Ricoh Canada Inc., the Royal
Canadian Mint and Teck Cominco Ltd. VANOC's Official Suppliers are 3M,
Acklands-Grainger, Aggreko, Aquilini Investment Group, Birks, Britco, Canada
Post, Canwest Publishing Inc., COLD-FX., Deloitte, Dow Canada, EPCOR, Garrett
Metal Detectors, General Mills, Hain Celestial Canada, Haworth Canada,
Jackson-Triggs, Karl's Global Events Inc., La Presse, Millennium Development
Corp., Molson, Nortel, Port Metro Vancouver, Purolator, Saputo, Sleep Country
Canada, Sun Microsystems of Canada, The Globe and Mail, Tickets.com,
TransCanada, Vancouver Airport Authority, Weston Bakeries, Workopolis and
Wrigley Canada.





For further information:

For further information: Media Contacts: Sébastien Théberge, VANOC
Communications, Tel: (604) 403-2261, E-mail:
sebastien_theberge@vancouver2010.com; Caroline Jamet, Vice President,
Communications, La Presse, Tel: (514) 285-7119, E-mail: cjamet@lapresse.ca

Organization Profile

VANCOUVER ORGANIZING COMMITTEE FOR THE 2010 OLYMPIC AND PARALYMPIC WINTER GAMES

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VANOC

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