La Brasserie Labatt renews its partnership agreement with the Grand Prix of Canada until 2010



    MONTREAL, June 3 /CNW Telbec/ - La Brasserie Labatt, through its
Budweiser brand, is proud to announce the renewal of its partnership agreement
with the Grand Prix of Canada for the next three years, up to and including
2010.
    La Brasserie Labatt has been involved in automobile racing since 1962
and, among other things, the company helped finance the development of the Ile
Notre-Dame racetrack in 1978. The Budweiser banner has been partner and
official beer of the Grand Prix of Canada since 2004.
    "We are very happy to extend our partnership with the Grand Prix of
Canada, which is one of the most important events in Montreal and marks the
kickoff of the summer season in the city," noted Paul Wilson, Director, Public
Affairs, for La Brasserie Labatt. "As the world leader in sports marketing,
Budweiser is closely associated with Formula 1 racing and we are proud to be
able to support this prestigious event in Montreal."
    For his part, Normand Legault, President, Grand Prix of Canada, said: "La
Brasserie Labatt has always been loyal and we are obviously very grateful to
be able to count on its renewed support. An event as big as the Grand Prix
could not exist without the support of its partners, and Budweiser's
significant contribution in this sense will enable us to survive in the long
term."
    And Stéphane Boulay, Marketing Director, La Brasserie Labatt, added:
"Once again this year, the Budweiser team has surpassed itself by adding new
F1 activities. Budweiser now has the pole position for the major events
organized for the Grand Prix celebrations."

    Budweiser activities during the 2007 Grand Prix
    -----------------------------------------------

    GP festival on Crescent Street

    Budweiser, in partnership with the Crescent Street Merchants Association,
will present the Canadian Grand Prix Festival, which will include a series of
shows on the Budweiser Stage from June 7 to 10. There will also be something
new this year-a Big Rig Budweiser with an interactive games platform that
includes games such as DJ Booth and the Quarterback's Chair.

    Grand Prix Gala de boxe with GYM

    For the second year running, Budweiser is bringing boxing enthusiasts the
biggest boxing Tailgate Party on Friday, June 8, at the Uniprix Stadium at
Jarry Park.

    Budweiser Beer Garden at Circuit Gilles-Villeneuve

    THE place to be on the Grand Prix site, with entertainment, bands, photo
ops and interactive games.

    The "Budweiser B1 Girl" contest

    The online contest lasted one month and the title of Budweiser B1 Girl
was awarded to Julie Tavernier, who will be Budweiser's official ambassador
during the Grand Prix of Canada celebrations. The contest grand finale, which
was witnessed by more than 500 people, took place last Wednesday at Ocean
Drive Night Club. Jury members were contest spokesperson and former
MusiquePlus VJ Izabelle Desjardins, Montreal singer Jonas and
Jean-Philippe Anwar, winner of the most recent version of the television
reality show Loft Story.
    In addition to its partnership with the Grand Prix of Canada, Budweiser
is official sponsor of several other sports properties, including the FIFA
World Cup, Groupe Yvon Michel (boxing), the Super Bowl, several Quebec
university football teams (Université Laval Rouge et Or, Université de
Sherbrooke Vert et Or and Université de Montréal Carabins), the National
Football League, as well as the National Hockey League via the Bud Light
brand.

    About Budweiser

    Budweiser, the best-selling beer in Canada, has been brewed and
distributed in Canada by Labatt since 1980. This beer, which has 5.0% alcohol
per volume, stands apart for its fresh, smooth and distinctive taste, a result
of the unique Beechwood aging process used for over 125 years. In addition to
Budweiser, Labatt also brews and distributes Bud Light, the best-selling light
beer in the world.

    About La Brasserie Labatt

    La Brasserie Labatt is the Quebec division of Labatt Breweries of Canada,
one of the nation's longest-established and most successful brewing companies.
A proud brewer of 60 quality beers, including the world's best-selling
Canadian beer, Labatt Blue (Bleue in Quebec), the company employs 2,000
Quebecers and operates breweries from coast to coast. Labatt is a proud member
of InBev, the world(1)s largest brewer by volume.




For further information:

For further information: Josée Massicotte, (514) 388-0169, (514)
915-0511, massicottejosee@videotron.ca; Source: Jennifer Damiani, La Brasserie
Labatt, (514) 364-8086, jennifer.damiani@labatt.com

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Labatt Brewing Company Limited

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