SAN FRANCISCO, June 12 /CNW/ - KXEN extreme data mining technology is set
to boost revenues and customer service while reducing costs for Canada's
largest mobile operator and cable TV provider, Rogers Communications Inc.
KXEN's Analytic Framework suite of data mining tools is deployed across
customer knowledge teams at Rogers' wireless and cable businesses as well as
its publishing arm. The result, according to director of campaign management
and customer knowledge Derek Pollitt, is that customers are seeing more
relevant offers from direct marketing campaigns. "This in turn will decrease
costs, increase revenues and improve customer satisfaction," he says.
To counter growing competition and constant change, Rogers installed KXEN
to ramp up modeling and analysis in the face of industry-wide skill shortages.
KXEN's software was chosen for its ease of use and speed of operation.
"We selected KXEN because it allows us to create quality propensity
models up to seven times faster than before," says Pollitt. "This not only
means we can look at things in a more granular way, it also frees up our
highly skilled people to focus on other, more interesting opportunities.
"Customers tend to get inundated with marketing messages from multiple
suppliers every day. To succeed, our messages must be seen, be relevant and
persuasive to the customer, and KXEN is helping us achieve that."
Rogers Communications Inc. (TSX:RCI) (NYSE: RG) is a diversified Canadian
communications and media company engaged in three primary lines of business.
Rogers Wireless is Canada's largest wireless voice and data communications
services provider and the country's only carrier operating on the world
standard GSM technology platform. Rogers Cable and Telecom is Canada's largest
cable television provider offering cable television, high-speed Internet
access, residential telephony services, and video retailing, while its Rogers
Business Solutions division is a national provider of voice communications
services, data networking, and broadband Internet connectivity to small,
medium and large businesses across the country. Rogers Media is Canada's
premier collection of category leading media assets with businesses in radio
and television broadcasting, televised shopping, publishing and sports
KXEN, the data mining automation company(TM), drives next generation
Customer Lifecycle Analytics for enterprises looking to compete on analytics.
Unlike traditional data mining providers, KXEN offers unmatched automation to
integrate robust and accurate decision support into core business processes.
KXEN technology delivers large improvements in customer acquisition,
cross-sell, and retention applications at more than 500 sites around the
world. Founded in 1998, KXEN has headquarters in San Francisco, California and
Paris, France. For more information, please visit www.kxen.com.
For further information:
For further information: KXEN Michele Moussavi, +1 415-904-4165