Kung Fu Panda opens strong in IMAX(R) theatres



    LOS ANGELES, June 9 /CNW/ - IMAX Corporation (NASDAQ:  IMAX; TSX:IMX) and
DreamWorks Animation SKG, Inc. (NYSE:  DWA) today announced that Kung Fu Panda:
The IMAX Experience opened with strong box office results at IMAX(R) theatres
over the three-day weekend from Friday June 6, through Sunday June 8. The film
grossed $2.3 million on 89 domestic IMAX screens and six international IMAX
screens, for a per screen average of approximately $24,000. The film will
continue to open in international locations in the weeks ahead, ultimately
playing on 36 international IMAX screens.
    "The strong opening performance of Kung Fu Panda in IMAX theatres is an
indicator of the public's appetite for premium out of home entertainment,"
said Jeffrey Katzenberg, CEO of DreamWorks Animation. "We are delighted to
begin our strategic relationship with IMAX on such a positive note and we look
forward to continued success as this film opens in additional markets
worldwide."
    "We are pleased to inaugurate our five-picture deal with DreamWorks
Animation with a successful opening weekend for Kung Fu Panda," said IMAX
Co-Chairmen and Co-CEOs Richard L. Gelfond and Bradley J. Wechsler. "The
results from this weekend re-enforce our long-standing belief that DreamWorks
Animation-branded movies are well-suited to IMAX's format. This film has drawn
very positive reviews and delivers the kind of creativity and family humor
that we anticipate will play well throughout the course of its IMAX run."
    "We're thrilled to kick off our summer slate with a box office hit," said
Greg Foster, Chairman and President of IMAX Filmed Entertainment. "DreamWorks
Animation is very talented at creating magic for the big screen, and we're
happy to be playing a role in bringing that magic to life through The IMAX
Experience(R). The combination of a studio firing on all cylinders, a highly
entertaining movie such as Kung Fu Panda and The IMAX Experience continues to
resonate very well with audiences."

    About IMAX Corporation

    IMAX Corporation is one of the world's leading digital entertainment and
technology companies. The worldwide IMAX network is among the most important
and successful theatrical distribution platforms for major event Hollywood
films around the globe, with IMAX(R) theatres delivering the world's best
cinematic presentations using proprietary IMAX, IMAX(R) 3D, and IMAX DMR(R)
technology. IMAX DMR is the Company's groundbreaking digital remastering
technology that allows it to digitally transform virtually any conventional
motion picture into the unparalleled image and sound quality of The IMAX
Experience. IMAX's renowned projectors and new digital systems display
crystal-clear images on the world's biggest screens. The IMAX brand is
recognized throughout the world for extraordinary and immersive entertainment
experiences for consumers. As of March 31, 2008, there were 298 IMAX theatres
operating in 40 countries.
    IMAX(R), IMAX(R) 3D, IMAX DMR-, IMAX- MPX-, and The IMAX Experience(R)   
are trademarks of IMAX Corporation. More information on the Company can be
found at www.imax.com.

    This press release contains forward looking statements that are based on
management's assumptions and existing information and involve certain risks
and uncertainties which could cause actual results to differ materially from
future results expressed or implied by such forward looking statements.
Important factors that could affect these statements include ongoing
discussions with the SEC and OSC relating to their ongoing inquiries and the
Company's accounting, the timing of theatre system deliveries, the mix of
theatre systems shipped, the timing of the recognition of revenues and
expenses on film production and distribution agreements, the performance of
films, the viability of new businesses and products, risks arising from
potential material weaknesses in internal control over financial reporting and
fluctuations in foreign currency and in the large format and general
commercial exhibition market. These factors and other risks and uncertainties
are discussed in the Company's Annual Report on Form 10-K for the year ended
December 31, 2007, as well as the Company's Quarterly Reports on Form 10-Q.

    About DreamWorks Animation SKG

    DreamWorks Animation is principally devoted to developing and producing
computer generated, or CG, animated feature films. With world-class creative
talent, a strong and experienced management team and advanced CG filmmaking
technology and techniques, DreamWorks Animation makes high quality CG animated
films meant for a broad movie-going audience. The Company has theatrically
released a total of sixteen animated feature films, including Shrek, Shrek 2,
Shark Tale, Madagascar, Over the Hedge, Shrek the Third, Bee Movie and Kung Fu
Panda. Madagascar: Escape 2 Africa comes to theaters on November 7 and
Monsters vs. Aliens, the Company's first film produced in 3D, is slated for a
domestic release date of March 27, 2009.

    This document includes certain forward-looking statements within the
meaning of the Private Securities Litigation Reform Act of 1995. The Company's
plans, prospects, strategies, proposals and our beliefs and expectations
concerning performance of our current and future releases and anticipated
talent, directors and storyline for our upcoming films and other projects,
constitute forward-looking statements. These statements are based on current
expectations, estimates, forecasts and projections about the industry in which
we operate and management's beliefs and assumptions. These statements are not
guarantees of future performance and involve risks, uncertainties and
assumptions which are difficult to predict. Actual results may vary materially
from those expressed or implied by the statements herein due to changes in
economic, business, competitive, technological and/or regulatory factors, and
other risks and uncertainties affecting the operation of the business of
DreamWorks Animation SKG, Inc. These risks and uncertainties include: audience
acceptance of our films, our dependence on the success of a limited number of
releases each year, the increasing cost of producing and marketing feature
films, piracy of motion pictures, the effect of rapid technological change or
alternative forms of entertainment and our need to protect our proprietary
technology and enhance or develop new technology. In addition, due to the
uncertainties and risks involved in the development and production of animated
feature projects, the release dates for the projects described in this
document may be delayed. For a further list and description of such risks and
uncertainties, see the reports filed by us with the Securities and Exchange
Commission, including our most recent annual report on Form 10-K and our most
recent quarterly reports on Form 10-Q. DreamWorks Animation is under no
obligation to, and expressly disclaims any obligation to, update or alter its
forward-looking statements, whether as a result of new information, future
events, changes in assumptions or otherwise.




For further information:

For further information: Media: IMAX Corporation, New York, Sarah
Gormley, (212) 821-0155, sgormley@imax.com; DreamWorks Animation, Jeff Hare,
(818) 695-6055, jeff.hare@dreamworks.com; Entertainment Media: Newman &
Company, Los Angeles, Al Newman, (310) 278-1560, asn@newman-co.com; Investors:
IMAX Corporation - New York, Heather Anthony, (212) 821-0121,
hanthony@imax.com; DreamWorks Animation, Rich Sullivan, (818) 695-3900,
ir@dreamworksanimation.com; Business Media: Sloane & Company, New York, Whit
Clay, (212) 446-1864, wclay@sloanepr.com

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