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TORONTO, Dec. 16, 2015 /CNW/ - Stuart Garvie, President, Bell Media Sales, announced today the appointment of Kristie Painting as Vice-President, Digital Sales, Bell Media, effective Jan. 4.
A senior advertising executive with more than 20 years of experience in media and technology, Painting will oversee all of of Bell Media's national and local digital advertising sales, and is responsible for the complete Bell Media digital portfolio including web, mobile, tablet, and app properties.
"I am pleased to welcome Kristie to our team and excited that Bell Media will benefit from her impressive experience in media and technology," said Garvie. "Kristie's successful track record and strategic vision will position our digital sales and operations team perfectly as we continue for ongoing success in this ever-evolving landscape."
"I'm thrilled to be joining the Bell Media team. The power of the Bell Media brands and the breadth of the available Canadian data combine to create an unparalleled product, across all digital platforms," said Painting. "I'm looking forward to delivering new digital sales solutions."
A sales and marketing strategy veteran, Painting has watched the digital industry blossom during her career. In her most recent role as Vice-President, Sales, she led the sales efforts for the launch of Checkout 51, a mobile couponing app in the U.S. market, leading to its acquisition by Newscorp less than two years later. Previously she held progressively senior roles at Olive Media, establishing the sales and marketing strategy and execution for the Canadian network from its inception. Her roots go back to the very early days of digital advertising, when she developed sales solutions for advertisers at Yahoo and Doubleclick.
Painting will be based at Toronto's 50 Eglinton office and will work closely with Bell Media's Digital Sales and Digital Operations teams.
About Bell Media
With passion and an unrelenting commitment to excellence, Bell Media creates content and builds brands that entertain, inform, engage, and inspire audiences through the platforms of their choice. Bell Media is Canada's premier multimedia company with leading assets in television, radio, out-of-home advertising, and digital media. Bell Media owns 30 local television stations led by CTV, Canada's #1 television network; 34 specialty channels, including TSN and RDS, Canada's most-watched specialty channels in English and French; and four pay TV services, including The Movie Network and Super Écran. Bell Media is also Canada's largest radio broadcaster, with 106 licensed radio stations in 54 markets across Canada. Bell Media owns Astral Out of Home, one of Canada's most dynamic and innovative out-of-home advertising companies with a network of more than 13,500 advertising faces in British Columbia, Alberta, Ontario, Québec, and Nova Scotia. Bell Media also operates more than 200 websites; delivers TV Everywhere with premium subscription on-demand streaming service CraveTV, as well as its innovative GO video streaming services including CTV GO, Discovery GO, TMN GO, and TSN GO; operates multi-channel network Much Digital Studios; holds an equity stake in digital startup Hubub; is partners in Cirque du Soleil Media, a joint venture with Cirque du Soleil; and owns Dome Productions Inc., a multi-platform production company. Bell Media is part of BCE Inc. (TSX, NYSE: BCE), Canada's largest communications company. For more on Bell Media, please visit www.bellmedia.ca.
SOURCE Bell Media
For further information: Eleni Tenuta, Bell Media, 416.384.3530, or Eleni.Tenuta@bellmedia.ca; Emily Young Lee, Bell Media, 416.384.2593, or Emily.YoungLee@bellmedia.ca