Kreab and Gavin Anderson Merge to Create a Leading Worldwide Strategic Communications Consultancy



    LONDON, Feb. 16 /CNW/ - Kreab Group and Gavin Anderson & Company
announced today that they have formed one of the world's leading specialist
financial, corporate and public affairs communications consulting firms.
    The merger brings together two strongly complementary businesses into a
single company with the strength, scale and global reach to deliver
significant benefits to clients. Kreab Gavin Anderson will have over 350
professionals of 40 nationalities serving more than 500 clients in 25
countries. This talent and expertise will enhance Kreab Gavin Anderson's
ability to meet the growing demands of clients in a globalized and
increasingly competitive world.
    Kreab and Gavin Anderson have independently been leaders in the fields of
financial and corporate communications and public affairs for many years. The
strategic rationale of the merger is that Gavin Anderson and Kreab strengthen
each other in the financial and corporate communications and public affairs
practices and round out each firm's geographical expansion goals.
    Providing expertise across these practice areas in the world's major
financial and political centers is increasingly important to clients
confronting evolving government and market regulatory regimes across the
world.
    Both companies have been growing strongly over the past few years. The
combination represents a step change in business size and geographical spread,
providing a foundation for even greater growth in the future in the existing
major financial and political centres around the world and in developing
markets, particularly in Asia, India and the Middle East.
    Magnora AB and Omnicom Group Inc. are the parent companies and majority
owners of Kreab and Gavin Anderson respectively. The new firm will be majority
owned by Magnora and Omnicom.
    Peje Emilsson, Chairman of Magnora and Kreab will become the Executive
Chairman of Kreab Gavin Anderson while Richard Constant, Chairman & CEO of
Gavin Anderson will be the President & CEO. Charlotte Erkhammar, President &
CEO of Kreab will be Executive Vice President & Deputy CEO of the new firm and
Gene Golembeski, CFO and COO of Gavin Anderson will be the new Group's Chief
Financial Officer.
    Richard Constant, President & CEO of Kreab Gavin Anderson, commenting on
the merger, said:
    "This merger fulfils a mutual and long-held ambition to combine our
strengths for the benefit of our clients. The balance and complementary fit
between our financial communications, public affairs and corporate
communications practices, together with the breadth of our international
network means that our new firm has an even stronger talent base from which to
deliver outstanding results for clients."
    Charlotte Erkhammar, Executive Vice President & Deputy CEO of the
combined firm, said:
    "This is a merger of equals, bringing together a team with unparalleled
expertise. We know each other well. We have similar values and cultures, and
we have a joint understanding of this business. We will continue to have the
backing of our long-term shareholders. We will benefit from the commitment of
Magnora, a major privately-owned Group with over 40 years of experience in the
industry, the reach and strength of Omnicom, a global leader in advertising
and marketing communications, and the direct involvement of key employees
through the Partnership."
    Peje Emilsson, Chairman of Magnora and Executive Chairman of Kreab Gavin
Anderson, and Dale Adams, President of DAS, a Division of Omnicom Group Inc.,
and Vice Chairman of the new firm, said:
    "Today we have created a new competitive force in this industry. The
combined talent and experience of Kreab Gavin Anderson can only be matched by
few. We can provide our clients with outstanding communications advice and
solutions on a worldwide basis. Leveraging all these strengths in one company
has extraordinary potential and it creates a platform for tremendous growth in
the future."

    Notes to editors

    Kreab Gavin Anderson (http://www.kreabgavinanderson.com) is a leading
worldwide specialist financial, corporate and public affairs communications
firm, with over 350 professionals of 40 nationalities serving more than 500
clients in 25 countries. Kreab Gavin Anderson's consultants advise on issues
of strategic importance to business and political leaders, helping clients to
solve complex communications challenges, often in critical situations.
    Operating in the world's key business centers, the company is represented
in Abu Dhabi, Barcelona, Beijing, Brussels, Canberra, Copenhagen, Dubai,
Frankfurt, Helsinki, Hong Kong, Jakarta, Jeddah, Lisbon, London, Madrid,
Melbourne, Milan, New York, Oslo, Paris, Riyadh, Sao Paolo, Seoul, Singapore,
Stockholm, Sydney, Taipei, Tokyo, and Washington DC.




For further information:

For further information: please see the company's website
http://www.kreabgavinanderson.com, or contact: Peje Emilsson, Executive
Chairman, +46-705-11-44-65; Richard Constant, President & CEO,
+44-20-7554-1404; Charlotte Erkhammar, Executive Vice President & Deputy CEO,
+46-70-674-56-22

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KREAB GAVIN ANDERSON

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