Koodo Mobile(TM), Canada's newest mobile service introduces fat-free mobility



    Koodo Mobile is a new wireless service, giving customers exactly what
    they want

    TORONTO, March 31 /CNW/ - Fat-free mobility is finally here with the
launch of Koodo Mobile, Canada's newest mobile service. Offering a simple to
use, affordable and flexible wireless service for those who just want to talk
and text, Koodo Mobile is set to be the mobile choice for young Canadians.
    Koodo Mobile is the smart and affordable mobile alternative that offers a
simple and transparent approach to cellular service. Koodo plans are easy to
understand and even easier on the pocketbook. Customers have the choice
between three pre-packaged plans or the option to build their own, including a
plan competitively positioned to replace the need for a home phone line. With
Koodo Mobile there is no activation fee and you get per-second billing,
keeping your mobile bill trim and under control.
    "Koodo Mobile is a new talk and text wireless service that is affordable
and straight forward - customers don't pay for features they don't need or
want, it's that simple," says Kevin Banderk, Chief Koodo Officer. "Plus with
innovative features such as the Koodo(TM) Tab, we offer customers more choice
and flexibility in their mobile plans."

    Just put it on my tab
    ---------------------
    To help consumers pay for a new phone to go with their new plan, Koodo
has invented a revolutionary new concept fittingly dubbed the 'Koodo(TM) Tab'.
Customers can pay full price for their phone or put up to $150 of the cost on
their tab. Every month, Koodo Mobile will contribute ten per cent of the
customer's bill towards paying off the tab. The more talking and texting you
do, the more Koodo Mobile contributes to paying down your tab. Even after the
tab is cleared, Koodo Mobile will contribute points towards a new tab that can
be used for future phone purchases.

    Give your fingers a work out with text messaging
    ------------------------------------------------
    More Canadians are using text messaging every day to quickly connect to
friends and family and Koodo Mobile includes text messaging with every plan.
Unlimited text messaging is only $5/month for those who really want to give
their fingers a work-out. More information on rates can be found at
www.koodomobile.com.
    "Canadians have told us they want a mobile plan that offers exactly what
they want - talk and text with no fixed-term contracts. Koodo Mobile delivers
all that and more," says Mr. Banderk.

    Availability
    ------------
    Koodo Mobile is now available nationwide at major retail outlets
including Best Buy, Future Shop, Wal-Mart, Zellers, London Drugs and The
Brick.com as well as at Koodo Shops in select retail malls. To find out more
about Koodo Mobile, including fun facts, details on service plans and
convenient locations near you, check out www.koodomobile.com.





For further information:

For further information: Charlene McAnoy at Strategic Objectives, Tel:
(416) 366-7735, Email: cmcanoy@strategicobjectives.com

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Koodo Mobile

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