Konica Minolta and Hockey Canada Announce Marketing Agreement



    KONICA MINOLTA Business Solutions (Canada) Ltd. Reinforces the Company's
    Global Tradition of Sports Marketing.

    MISSISSAUGA, ON, April 23 /CNW/ - KONICA MINOLTA BUSINESS SOLUTIONS
(CANADA) LTD. (KONICA MINOLTA) and Hockey Canada announce a four-year
agreement naming KONICA MINOLTA as an International Marketing Partner of
Hockey Canada. The companies will work together to promote Canada's National
game and to lead, develop, and promote positive hockey experiences. Through
this strategic partnership, KONICA MINOLTA gains the benefit of exclusive
promotion rights in the business equipment category, as well as full event
sponsorship benefits at all Hockey Canada-hosted events.
    "KONICA MINOLTA has a history of supporting athletes and athletic
associations around the world. Therefore, it's fitting that we have become a
major sponsor of the sole governing body for amateur hockey in Canada," says
Ken Umeda, President, KONICA BUSINESS SOLUTIONS (CANADA) LTD. "We are proud to
be associated with Hockey Canada for many reasons including our shared values
of honesty, integrity, determination, and the pursuit of excellence," he adds.
    The new agreement includes six national events per year - TELUS Cup, RBC
Royal Bank Cup, Esso Women's Nationals, World Under-17 Challenge, Women's
Under-18 Championship, and the World Junior A Challenge - and a minimum of
three international events - 2007 World Women's Hockey Championship in
Winnipeg and Selkirk, Manitoba; 2008 Men's World Championship in Halifax, Nova
Scotia, and Quebec City, Quebec; 2009 World Junior Hockey Championship in
Ottawa, Ontario, and all national team pre-tournament events hosted by Hockey
Canada.
    "Hockey Canada is very excited to have KONICA MINOLTA join our family of
corporate partners," said Scott Smith, executive vice-president of Hockey
Canada. "Our relationship with KONICA MINOLTA will be very valuable to our
programs and events, and allow KONICA MINOLTA the rare opportunity to interact
with fans of our great game from coast to coast."

    About Hockey Canada

    Hockey Canada is the national governing body for grassroots hockey. Our
main focus is to work with the 13 Provincial Branch Associations, the Canadian
Hockey League, and the Canadian Inter-University Sport to grow the game of
Hockey in Canada at all levels.
    Over 4.5 million Canadians are involved in hockey as dedicated coaches,
players, officials, administrators or direct volunteers - not including
enthusiastic spectators, parents, and occasional volunteers. Hockey Canada
also oversees the management of programs in Canada from the entry-level to
high-performance competitions including world championship tournaments and the
Olympic Games.

    About KONICA MINOLTA BUSINESS SOLUTIONS (CANADA) LTD.

    By bringing together the strengths of its two founding companies, KONICA
MINOLTA Business Solutions (Canada) Ltd., headquartered in Mississauga,
Ontario, is dedicated to providing its customers with comprehensive solutions
for their document imaging, creation, production, and management requirements.
KONICA MINOLTA provides the essentials of imaging to companies and
organizations ranging from the small office/home office to large production
operations with its full line of digital colour and black & white
printers/copiers, multifunctional peripherals, desktop laser printers,
plain-paper facsimile machines, and software and network solutions.
    An industry leader in image capture, output and management, KONICA
MINOLTA provides world-class service through its extensive network of direct
sales offices and authorized dealers throughout Canada. For more information,
please visit KONICA MINOLTA on the World Wide Web at www.konicaminolta.ca.

    /NOTE TO PHOTO EDITORS: Logos accompanying this release are available on
    the CNW Photo Network and archived at http://photos.newswire.ca.
    Images are free to accredited members of the media/




For further information:

For further information: Andre Brin, Manager, Communications, Hockey
Canada, (403) 777-4557; Lucy Railton, Sales Marketing Manager, KONICA MINOLTA
BUSINESS SOLUTIONS (CANADA) LTD., lucy.railton@bt.konicaminolta.ca, (905)
890-6600 x 384

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