New Film Enables Professional Photographers to Capture the Truth of the
Moment; Enhances Superior B&W Film Portfolio
TORONTO, Oct. 9 /CNW/ - For decades, the world's greatest photographers
have trusted Kodak's black-and-white films to help them achieve the best of
their artistic visions. Today Eastman Kodak Company (NYSE: EK) enhances its
black-and-white professional film portfolio with the introduction of an
improved KODAK PROFESSIONAL T-MAX 400 Film.
The new film, utilizing Kodak's patented T-GRAIN emulsions, delivers
finer grain and higher sharpness. T-MAX 400 now stands alone as the world's
finest grained and the world's sharpest 400-speed black-and-white film,
offering photographers a level of clarity normally only available from a
100-speed film. T-GRAIN emulsions, first introduced 25 years ago, remain the
gold standard in the photographic industry.
"The new T-MAX 400 film provides a grain structure that is superior to
anything I've seen in a 400-speed film," said noted photographer and master
print maker John Sexton. "That, combined with Kodak's legendary quality
control and consistency, makes this film a most valuable tool."
In a recent survey conducted by Kodak, professional photographers cited
the benefits of black-and-white film. Although professional photographers
acknowledge that digital cameras offer certain benefits, they said that film
better captures certain images, particularly black-and-white photos. The
majority (90 percent) of photographers produce black-and-white images, with
47 percent saying black-and-white photography allows them to create a certain
look and feel and differentiate themselves. More than half of them
(57 percent) prefer using film to achieve this desired effect.
The new T-MAX 400 complements Kodak's full range of black-and-white films,
which professional photographers use to convey power, subtlety, mystery or
reality in their work and achieve a distinctive look. In addition to T-MAX
400, the portfolio includes:
- T-MAX 100: The world's finest-grained, 100-speed black-and-white film
allows an extremely high level of enlargement and delivers maximum
image quality when shooting fine detail
- TRI-X: The beloved film, an industry favourite for more than
50 years, offers a distinctive grain structure, coupled with a wide
exposure latitude to leverage even the most challenging lighting
- BW400CN: The finest-grained chromogenic film in the world, processed
in C-41 chemistry, delivers black-and-white prints on color paper
with smooth neutral tones and amazing highlight and shadow detail -
even when enlarged.
- PLUS-X 125: A classic general-purpose film for outdoor or studio
- T-MAX P3200: The first ultra-high speed B&W film.
Details of Kodak's full black-and white film portfolio can be found online
"When you look at the images captured over the past 50 years by
photographers using our film, you see an honesty that only black-and-white
film conveys," said Mary Jane Hellyar, president, Film Capture Group and
senior vice president, Eastman Kodak Company. "Our commitment to the film
category, and in particular, black-and-white film, stems from our desire to
enable photographers, both now and in the future, to capture this truth."
This year at PhotoPlus in NYC Oct. 18 - 20, Kodak will highlight a select
group of photographers who shoot with black-and-white films and their work in
a panel discussion entitled "Black-and-White Photography in the 21st Century."
In addition to John Sexton, photographers Michael Crouser, Liz Gilbert,
Kristen Ashburn will discuss new projects, and the role black-and-white plays
in helping them achieve their distinctive looks.
- Friday, October 19, 2007
- 3:00 p.m. - 4:45 p.m.
- PhotoPlus Presentation Theater in the Jacob Javits Convention Center
About Eastman Kodak Company
Kodak is the world's foremost imaging innovator. With sales of
$10.7 billion in 2006, the company is committed to a digitally oriented growth
strategy focused on helping people better use meaningful images and
information in their life and work. Consumers use Kodak's system of digital
and traditional products and services to take, print and share their pictures
anytime, anywhere; Businesses effectively communicate with customers worldwide
using Kodak solutions for prepress, conventional and digital printing and
document imaging; and Creative Professionals rely on Kodak technology to
uniquely tell their story through moving or still images.
More information about Kodak is available at www.kodak.ca.
Kodak, Kodak Professional, T-MAX and TRI-X are trademarks of Eastman
For further information:
For further information: Media Contacts: Greg Vance, Kodak, (416)
761-4306, email@example.com; Erin Manning, Ketchum, (416) 355-7419,