Kodak Introduces Improved Versions of its KODAK PROFESSIONAL PORTRA 400-Speed Colour Negative Films



    Technology innovations result in finer grain and better scanning

    TORONTO, Jan. 7 /CNW/ - In a move that underscores its ongoing support of
the professional photography market, Kodak Canada today announced improved
versions of its KODAK PROFESSIONAL PORTRA 400NC and 400VC films. Attendees at
Imaging USA can see the latest enhancements to the award winning
KODAK PROFESSIONAL PORTRA colour negative film family, which build on the
successful introduction of improved PORTRA films in 2006. The finer grain of
the PORTRA 400NC and 400VC films, combined with the spectacular skin tone of
the entire portfolio, enable professional photographers to create striking,
breathtaking photographs.
    "These new and refined versions of the PORTRA films provide even more
options to professional photographers in Canada," said Greg Vance,
Marketing Manager, Digital and Film Imaging Systems, Kodak Canada. "The 400NC
and 400VC films have a finer grain that will allow photographers to capture
even better images with spectacular skin tones. The films also provide
improved scanning performance for greater enlargement capability."

    
    The new films offer:

    -   Finer Grain: Extended use of antenna dye technology enables
        PORTRA 400NC and 400VC films to deliver finer grain than ever before.
    -   Outstanding Scanning Results: With finer grain and an emulsion
        overcoat specially designed for scanners, PORTRA 400 films reproduce
        beautifully, with either optical or digital output.
    -   Spectacular Skin Tones: The new PORTRA 400 films continue to deliver
        smooth, natural reproduction of skin tones.

    Kodak introduced the new KODAK PROFESSIONAL PORTRA film family in 2006.
Since that time, the films have received numerous industry awards. This year,
readers of Studio Photography named PORTRA film as the "Reader's Choice," for
the second year in a row. In addition to the Studio Photography award, the
PORTRA family of films has received:

    -   American Photo "Editor's Choice Award" - American Photo's annual
        guide to photography's best new products awarded PORTRA Film the
        Editor's Choice for Imaging Essentials.

    -   Technical Image Press Association (TIPA) - Best Film in Europe 2007:
        The award, voted for by TIPA members, recognizes the fine grain,
        excellent resolving power and superb colour precision offered to
        professional photographers by Kodak's four-colour negative
        professional films: PORTRA160NC, 160VC, 400NC and 400VC.

    -   Professional Photographer's 2007 Hot One Award - Colour Negative
        Films: The Professional Photographer Hot One Awards, chosen by a
        panel of 15 practicing professional photographers, honour the
        photography industry's best new products for professional
        application. The panel chose PORTRA film for the colour negative film
        category.
    

    The new KODAK PROFESSIONAL PORTRA films will be available worldwide on a
stock-turnover basis beginning Q1 2008.

    About Eastman Kodak Company

    Kodak is the world's foremost imaging innovator. With sales of
$10.7 billion in 2006, the company is committed to a digitally oriented growth
strategy focused on helping people better use meaningful images and
information in their life and work. Consumers use Kodak's system of digital
and traditional products and services to take, print and share their pictures
anytime, anywhere; Businesses effectively communicate with customers worldwide
using KODAK solutions for prepress, conventional and digital printing and
document imaging; and Creative Professionals rely on KODAK technology to
uniquely tell their story through moving or still images.
    More information about Kodak is available at www.kodak.ca.

    Kodak, Kodak Professional and Portra are trademarks of Eastman Kodak
    Company.





For further information:

For further information: Greg Vance, Kodak, (416) 761-4306,
greg.vance@kodak.com; Erin Manning, Ketchum, (416) 355-7419,
erin.manning@ketchum.com

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