Kodak Introduces Adaptive Picture Exchange, an Innovative, Modular Dry Lab System, Built from the Ground Up



    System Combines New Solutions with Proven Technologies to Offer Retailers
    Unprecedented Adaptability, Ease-of-Use, Flexibility and Scalability in
    Offering High Value Photo Items

    LAS VEGAS, Jan. 31 /CNW/ - At the Photo Marketing Association Show (PMA),
Eastman Kodak Company (NYSE:  EK) introduced the new KODAK Adaptive Picture
Exchange (APEX), its powerful new modular, behind-the-counter thermal dry lab
system, which combines a number of new products into one powerful, integrated
and industry-leading retailer solution. The APEX system marries multiple
innovations with Kodak's market-proven applications - a combination that
provides retailers with unprecedented adaptability, ease-of-use, flexibility
and scalability to quickly and easily produce profitable, high quality photo
products, while dramatically reducing retailer costs and complexity.
    "Retailers need solutions that provide dramatic profitability
improvements while minimizing capital expenditure and risk in order to
position themselves today and for the future," said Nicki Zongrone, general
manager of Kodak's Retail Systems Solutions Group and vice president, Eastman
Kodak Company. "Only the APEX system combines powerful new innovations with
the proven technologies in more than 90,000 KODAK Picture Kiosks around the
globe today, letting retailers take advantage of the investments they've
already made. The new system is likely the most advanced lab solution ever
launched in photo retailing, with a host of signature features including
adaptability, profitability, simplicity and efficiency in an eco-friendly
design that leverages proven, winning Kodak retail printing solutions right
out of the box."
    The total solution allows retailers to offer a wide selection of
exciting, profitable products while also substantially reducing costs. Through
greater ease of operation and flexibility, the new system reduces setup and
training time and increases employee productivity. Additional efficiencies and
retailer profit opportunity come from the combination of new simple user
interface design, substantially reduced number of media types, and the
connectable and modular small footprint core design and low capital cost.
    New components within APEX include the KODAK 7000 Photo Printer, KODAK
XTRALIFE II Paper, KODAK DL2100 Duplex Printer, new KODAK Adaptive Picture
Exchange Workstation/APEX Workstation with advanced high-speed processing and
Kodak's APEX software, and a highly ergonomic and easy to use overall design.
The adaptive system allows retailers to scale from low to high volume
environments, as business needs expand. Because the components of Kodak's APEX
system are so modular, a retailer can choose from dozens of configuration
options to best meet their needs.

    
    -   KODAK 7000 Photo Printer and KODAK XTRALIFE II Paper: The KODAK 7000
        Photo Printer, a new 5th generation design, combines Kodak's
        experience and the proven reliability in thermal printing with new
        retailer friendly features that provide more flexibility and profit
        opportunity than ever before. APEX is the world's first retail system
        to combine ribbon optimization and dual finish features to cost
        effectively allow a broad range of print sizes and finishes from one
        media SKU. Only Kodak offers this innovative combination of
        technologies found in the KODAK 7000 Photo Printer with new KODAK
        XTRALIFE II Paper that makes the system 1-2-3 easy:

        - ONE single media SKU
        - TWO finishes - satin and gloss
        - THREE sizes - 4x6, 6x8 and bordered 5x7

    In addition, the printer and media combination enables Kodak's new Clear
Caption technology, which allows retailers to print metadata inconspicuously
right on the front of the image.

    -   KODAK DL2100 Duplex Printer: The new KODAK DL2100 Duplex Printer
        enables retailers to quickly and easily create Kodak quality double-
        sided photobooks, calendars and greeting cards in a very small
        footprint device. The printer uses new LED based electro-photographic
        technology that ensures the highest quality at high speeds with
        higher reliability than laser solutions due to substantially reduced
        moving parts. Only the KODAK DL2100 Duplex Printer delivers the
        combination of Kodak image science, high-speed performance,
        reliability and low price to the retail printing industry.

    -   New KODAK Adaptive Picture Exchange Workstation/APEX Workstation: At
        the heart of the system, the new APEX workstation integrates a high-
        speed dual-core processor and powerful new APEX workflow management
        software with a new user interface in order to ensure rapid
        processing and ultimate ease-of-use. Retailers can connect to up to
        13 Kodak G3, G4 or G4X order stations and direct rendering-intensive
        tasks to the APEX workstation for faster processing, providing
        improved consumer satisfaction, minimized lines and therefore
        improved profit potential. Retailers can also connect to their own
        websites or to external service and product providers. With the
        system, retailers can accept, manage and produce premium product
        orders. These products include the KODAK Picture Movie DVD, the only
        solution of its kind made right in the store in minutes with original
        artist music, as well as posters and single-sided or duplex photo
        books, calendars, collages and greeting cards using the optimum
        printing technology for each application.

    -   State of the Art Functional Design: Kodak's APEX system leverages new
        scalable and modular cabinetry designs in order to ensure maximum
        efficiency in retailer environments while bringing the form and
        function of the photofinishing department into the 21st century. The
        new cabinets, when combined with the new equipment, allow for a small
        footprint while enabling maximum $ per square footage for retailers.
    

    These new products and services combine with and complement any of
Kodak's existing retail solutions to help retailers maximize revenue
opportunities with both current and future offerings.
    The Adaptive Picture Exchange System will be available in Early Q2, 2008.
For more information on the APEX system, visit www.kodak.ca/go/APEX

    About Kodak Canada Inc.

    For more than a century, Kodak Canada has been meeting the imaging needs
of Canadians providing leading products and services, helping people better
use meaningful images and information in their life and work. Today, Kodak
Canada's sales, marketing, service and support teams are committed to a
digitally oriented growth strategy enabling Consumers to use Kodak's system of
digital and traditional products and services to take, print and share their
pictures anytime, anywhere; Businesses to effectively communicate with
customers worldwide using Kodak solutions for prepress, conventional and
digital printing and document imaging; and Creative Professionals rely on
Kodak technology to uniquely tell their story through moving or still images.
    More information is available about Kodak Canada at www.kodak.ca.

    Editor's Note: Kodak corporate news releases are now offered via RSS
    feeds. Many RSS aggregators or readers, including my.Yahoo.com,
    NewsGator, and Google Reader, can be used to view these feeds. To
    subscribe, visit www.kodak.ca/go/RSS and look for the RSS symbol. In
    addition, Kodak podcasts are viewable at www.kodak.ca/go/podcasts.
    Podcasts may be downloaded for viewing on iTunes, Quicktime, or other PC-
    based media players. Users may also subscribe to Kodak podcasts via the
    iTunes store by typing "Kodak Close Up" in the search field at the top of
    the iTunes Store window.

    Kodak, KODAK Picture Maker, and KODAK Picture Movie DVD are trademarks of
    Eastman Kodak Company.





For further information:

For further information: Media Contacts: Mark De Shaw, Kodak, (416)
760-4508, Mark.Deshaw@Kodak.com; Andrea Buczko, Ketchum, (416) 355-7429,
Andrea.Buczko@Ketchum.com

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