Kodak Gives Canadians the Power to Print More for Less



    Kodak Canada Announces Arrival of Revolutionary Inkjet Printers

    TORONTO, Sept. 19 /CNW/ - Starting today, Canadians can save up to 50 per
cent on everything they print as Kodak Canada Inc. enters the Canadian inkjet
market with a groundbreaking new product line for the home - KODAK EASYSHARE
All-in-One (AiO) Printers.
    KODAK EASYSHARE AiO printers enable consumers to print crisp, sharp
documents and KODAK lab-quality photos at home using premium, pigment-based
inks. The new line of printers provides exceptional print quality and
ease-of-use, while offering significant savings on the cost of ink.
    "Kodak's revolutionary business model delivers on the number one request
from home printer owners - less-expensive ink cartridges," said Dan MacDonald,
Vice President, Sales, Consumer Digital Imaging Group, Kodak Canada Inc.
"Kodak is committed to addressing this consumer need by offering high quality
ink at a fair price. Finally, consumers can print lab-quality photos and
documents without feeling constrained by the high cost of ink."
    The KODAK EASYSHARE AiO printers use Kodak's premium, pigment-based ink,
priced at $11.99 for a cartridge of black ink and $17.99 for a five-ink colour
cartridge (CDN MSRP). When the KODAK Photo Value Pack is purchased, a  4 x
6-inch photo costs as little as 13 cents per print. Kodak's new low-cost ink
cartridges ensure low cost-per-page, as recently confirmed by independent
testing lab Quality Logic, and a Kodak cost-of-printing analysis. The results
revealed that in every case, KODAK EASYSHARE AiO printers gave consumers more
pages for every $5 of ink purchased - a fact that eases the number one concern
for users of home printing products. For more information on the savings,
testing and analysis, visit: www.kodak.ca.
    Kodak's revolutionary business model and EASYSHARE AiO printers continue
to be recognized and validated by the industry and consumers, as shown in a
recent study conducted by Ipsos, a leading global survey-based market research
company. The study(1) stated that consumers rank cheaper ink cartridges and
higher-quality digital photos as the No. 1 and No. 2 most desired features and
functionalities of an inkjet printer. "We're proud to be the only inkjet
printer manufacturer that allows consumers to print more, and spend less,"
said MacDonald.

    All-In-One Printers Available in September

    The KODAK EASYSHARE AiO Printers feature exclusive KODACOLOR Technology
that enables consumers to cost-effectively print crisp documents and KODAK
lab-quality photos. KODACOLOR Technology is a combination of four key
elements--pigment-based inks, micro-porous photo papers, colour and image
science, and the Micro-Electro-Mechanical-Systems (MEMS) print head--that
deliver outstanding results for general-purpose printing of text and graphics
and stunning colour photos that are sharp and vibrant. The line has three
models:

    
    -   The KODAK EASYSHARE 5100 All-in-One Printer ($129.99 CDN MSRP),
        featuring print, scan and copy capabilities, delivers high-quality
        documents and photos for users who enjoy printing without
        limitations. The device can print and copy up to 32 pages per minute
        in black and 30 pages per minute in colour, and print photos from
        PICTBRIDGE enabled cameras without involving a PC.
    -   The KODAK EASYSHARE 5300 All-in-One Printer ($229.99 CDN MSRP) builds
        on the 5100's features by offering a 3-inch colour LCD display that
        enables photo viewing and cropping directly from the printer. Memory
        card slots provide an additional quick and simple way to print
        digital pictures without a PC.
    -   The KODAK EASYSHARE 5500 All-in-One Printer ($329.99 CDN MSRP) is the
        perfect solution for home-office users and connected families who
        want to do it all with no constraints. In addition to sharing the
        features of the 5100 and 5300 printers, the 5500 has fax
        functionality and includes a 2.4-inch colour LCD display, an
        automatic document feeder and a duplexer attachment.
    

    Beginning on September 26, 2007, the KODAK EASYSHARE 5300 and 5500 AiO
printers will retail exclusively at Staples Business Depot locations across
Canada and will become available at additional retailers in 2008. The 5100
will be available beginning in November 2007 at select retailers.

    ---------------------------
    (1) Ipsos study: Data were collected through an internet-based sampling
    and data collection methodology using the Ipsos US Internet panel,
    and accurately reflects the online population (18 years and older). A
    total of 1,183 respondents completed the online questionnaire between
    April 3 and April 8, 2007. For more information, visit
    http://www.ipsosinsight.com/pressrelease.aspx?id=3609

    About Eastman Kodak Company

    Kodak is the world's foremost imaging innovator. With sales of
$10.7 billion in 2006, the company is committed to a digitally oriented growth
strategy focused on helping people better use meaningful images and
information in their life and work. Consumers use Kodak's system of digital
and traditional products and services to take, print and share their pictures
anytime, anywhere; Businesses effectively communicate with customers worldwide
using Kodak solutions for prepress, conventional and digital printing and
document imaging; and Creative Professionals rely on Kodak technology to
uniquely tell their story through moving or still images. More information
about Kodak (NYSE:   EK) is available at www.kodak.ca.

    Kodak, EasyShare and Kodacolor are trademarks of Eastman Kodak Company.





For further information:

For further information: Andrea Buczko, Ketchum, (416) 544-4918,
andrea.buczko@ketchum.com; Lori Page, Kodak, (770) 522-2819,
lori.page@kodak.com

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KODAK CANADA INC.

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