Kobo Expands Reading Life, Leads eBook Integration with Facebook
TORONTO, Sept. 27, 2011 /CNW/ - Kobo, a global leader in eReading with
4.9 million users worldwide, today announced Kobo Pulse™, expanding
it's social platform - Reading Life - and its leadership in social
eReading. With Kobo, every page of every book has a pulse - an indicator of social engagement driven by who and how many people
are reading, what they are saying, and what they are thinking. Kobo
Pulse™ allows readers to learn about the life of a book, connect with
friends, share their sentiments, and engage in thought provoking
discussions while reading any book. Kobo Pulse and your Reading Life
are also integrated with Facebook.
The advent of ebooks has enabled readers to carry their entire libraries
in their pocket and download new books in an instant through wireless
devices. But until now, the reading experience has remained static.
The launch of Kobo Pulse marks a revolutionary change in the reading
experience, making it dynamic and social.
"With Kobo Pulse we are capturing the zeitgeist of every book in the
world, and enabling readers to be a part of it, to contribute to the
life of the book, while reading," said Michael Serbinis, CEO, Kobo
Inc. "This is a revolution in books and how we read that will give
readers exciting new ways to connect, discover content and express
Kobo has built on its leadership in social reading with the addition of
Kobo Pulse and Facebook integration announced at F8 last week. Kobo
Pulse activity will show up in the new Facebook Ticker, and your
Reading Life will be reflected in Facebook Timeline.
Leading the charge at the Facebook F8 conference last week, Kobo is a
first mover in social eReading by providing deeper integration with
Facebook®. The new features, combined with proprietary Kobo Pulse
technology and functionality give the reading community the most
sophisticated social eReading app available.
Kobo Pulse offers a fully social in-book eReading experience that is immersive and fun. With Kobo Pulse,
Feel the life of a book: Kobo Pulse indicates the intensity of social engagement throughout a
book, becoming larger and brighter, inviting the user to engage with
Get more out of reading: Readers can see what others thought of what they just read. They can
also see interesting stats like how many people are reading or engaging
with a book, throughout the book.
Connect with others: Readers can connect with other readers around the world
Join the conversation: Readers share sentiments (liking, disliking) and comment on individual
passages or ongoing discussions
Kobo's Reading Life experience launched December 2010 continues to
rapidly evolve allowing customers to:
Track your stats: Discover your personal reading style tracking the minutes per reading
session of their current read, the number of pages turned, plus see an
overview of books completed in their library.
Earn awards: Users can also earn fun and exciting awards that celebrate reading
accomplishments and milestones.
Share your Reading Life: Users can share their Reading Life with their friends on Facebook and
Twitter. Users can share what books they are reading, share their
favorite passages and even their Reading Life awards.
Connect your Reading Life: Users can connect their Reading Life with Facebook friends and explore
their friends library, ask for recommendations, and compare awards and
Kobo's deeper Facebook integration announced last week at F8, unmatched
in the eReading industry, allows users to:
Discover their book DNA through their timeline
Express themselves to their friends in the new Facebook profile
Follow their friends reading activity
Fully customize privacy settings for books (individual and global)
Automate their eReading newsfeed ("ticker") with updates such as sharing
when adding or reading a new book, annotations, face or place,
finishing a book or earning an award.
Create new profile call-outs for recently read books, most read authors,
books that have the most time read and recent awards
Invite more friends to connect their Kobo Reading Life with a single tap
Kobo Pulse will be available for free initially in Kobo's eReading App
for iPhone and iPad users, and will be quickly extended to Android,
Kobo eReaders and additional platforms. The new Facebook integration
features will roll out gradually over the coming months.
"We're moving into an era where social eReading will change the nature
of how and what we read," continued Serbinis. "With Kobo Pulse,
readers can get more out of reading. Books are now alive. The end is
no longer the end. Readers get to participate, adding their voice,
which actually lives within the reading experience itself through
For additional information on Kobo Pulse, visit www.kobo.com/ReadingLife. Kobo's apps are available at www.kobo.com/readinglife, in the iTunes App Store, BlackBerry App World and from the Android
Market. Kobo Pulse will be also be available on the Kobo eReader Touch
About Kobo, Inc.
Kobo is a global eReading service with more than 2.5 million eBooks,
magazines and newspapers - one of the largest eReading catalogues in
the world. Kobo believes consumers should have the freedom to read any
book on any device and has attracted millions of readers from over 100
countries across the globe. Kobo has top ranked eReading applications
for iPad, iPhone, BlackBerry, Android, Windows and MacOS, and is the
eReading application of choice for leading tablet OEMs. The Kobo
Wireless eReader and the new Kobo eReader Touch Edition is available at
leading retailers, including Indigo, Walmart, Best Buy, WH Smith,
Collins Booksellers and Whitcoull's. Kobo's innovative Reading Life is
an industry-first comprehensive social eReading experience - Kobo users
can earn awards simply for time spent reading and encouraging others.
Kobo is backed by majority shareholder Indigo Books & Music Inc, Cheung
Kong Holdings, and institutional investors.
SOURCE Kobo Inc.
For further information:
Karina Tang/Kourtney Schepman
Rogers & Cowan