Knight Rider(TM) GPS by Mio Brings K.I.T.T. to Every Car



    
    ~Mio Technology turns 80's dream into reality with Knight Rider-themed
GPS~

    
    FREMONT, Calif., July 8 /CNW/ -- Are you a lone crusader in the shadowy
world of navigation? Mio Technology, a leading worldwide maker of portable GPS
navigation devices, introduces the world's first NAVI-tainment portable
navigation device with the launch of the Knight Rider GPS.  With a design
inspired by the original Knight Industries Two Thousand, or K.I.T.T., the
Knight Rider GPS by Mio brings the magic of the original television series to
your daily commute with a Knight Industries-approved LED display and custom
voice files. All that's missing is Michael Knight and his patent leather
jacket.
    "The Knight Rider GPS by Mio is a groundbreaking entertainment branded
navigation system that's a super cool and natural extension of an iconic
television franchise," said Jeremy Laws, senior vice president of mobile &
broadband, Universal Pictures Digital Platforms Group.  "I mean, who are you
going to trust more than Mio GPS and K.I.T.T. to get you out of trouble when
you're lost in L.A. traffic?"
    For an authentic Knight Rider experience, Mio partnered with Universal
Studios to become a Knight Rider licensee and collaborated with Navtones(R) to
include exclusive voice guidance and turn-by-turn directions featuring the
original voice of K.I.T.T., the most iconic TV car of all time. The device's
integrated randomized greetings and 300 custom names will welcome you to your
navigation experience. In addition to Mio's hallmark high-quality navigation,
the Knight Rider GPS features an active LED voice synthesizer display that
moves in sync with the voice, just as it did on K.I.T.T.'s dash. The Knight
Rider GPS can even be programmed to advise drivers of speed limit infractions
for those inclined to apply too much turbo boost.
    "I've been a fan of the Knight Rider TV show since it first aired on
Sept. 26, 1982 and the fan base is still going strong today," said Neil
Epstein, owner of fan enthusiast Web site, Knight Rider Online.  "I have been
waiting 20 years for my car to be able to talk to me like K.I.T.T., and now
with the Knight Rider GPS it is a reality for fans everywhere."
    The Knight Rider GPS features a 4.3-inch widescreen interface, which
allows for more on-screen information and additional details about upcoming
intersections.  More than four million points of interest will assist drivers
in locating gas stations, emergency assistance, hotels and restaurants --
turning every trip on the road into an adventure.  Like the original K.I.T.T.,
which had multiple modes including normal, auto and pursuit cruising, the
Knight Rider GPS allows drivers to choose routing modes including the fastest
or shortest route and highway preference.  In a race against mobile assassins
or your child's soccer schedule, the Knight Rider GPS also features a
SiRFInstantFixIII GPS receiver, which delivers faster GPS signal locks so
drivers can navigate as soon as they are ready to drive.
    
    Knight Rider GPS Product Specifications
    
    With pre-loaded maps of the U.S. and Canada, the Knight Rider GPS is
ready to operate in minutes with no computer set-up required.

    
    GPS Receiver Channels       20 (SiRFstarIII), WAAS Enabled
    Display                     4.3" TFT with Touch Screen and 65k Colors
    Storage Format              SD/MMC Memory Expansion Module
    USB                         V2.0
    Weight                      5.08 oz (144g)
    Dimensions                  3.54" x 3.30" x 0.94"
    Price and Availability
    
    Available later this quarter at many national consumer electronics
retailers, the MSRP for the Knight Rider GPS is $269.95 U.S. Visit
www.KnightRiderGPS.com for more information.
    
    About Mio Technology
    
    Mio Technology develops and markets products that enable users to take
advantage of the latest developments in mobile services. The company was
established in May 2002 and now has operations in Taiwan, mainland China,
Europe, North America, Australia, Japan and South Korea. Mio Technology has
more than 1,200 employees worldwide and sells and markets its products in over
47 countries and territories. The company offers a wide array of mobile
navigation products, which today includes car navigation systems, handheld
navigation systems, GPS PDA phones and GPS PDAs, all designed to enable people
to explore and discover the world around them.  Mio Technology is among the
world's top three vendors of mobile devices with integrated GPS. The company
is online at www.mio.com.
    
    About Navtones
    
    Los Angeles-based Navtones(R) is a global provider of celebrity,
specialty, and branded voice content for GPS navigation systems.  Thousands of
drivers in more than 30 countries know what it means to "Nav It Your Way" from
installing Navtones(R) on their portable navigation devices.  Founded in 2004
with a mission to add entertainment to the daily commute, Navtones(R) content
is available to both consumers and navigation enterprises via download and
embedded license, respectively. To sample our exclusive catalog or for more
information, please check us out at www.navtones.com.
    
    About Universal Pictures Digital Platforms Group
    
    Universal Pictures Digital Platforms (UPDPG) is responsible for global
digital product development, production, licensing, distribution, and growth
strategy for the extensive catalogue of Universal's properties across new and
emerging digital platforms, including mobile, video game consoles, personal
computers, and other portable devices. With a worldwide mandate to help shape
the digital future of Universal Pictures, the Group has offices in Universal
City, California; London, England; and Tokyo, Japan.
    Universal Pictures Digital Platforms Group is a unit of Universal Studios
Home Entertainment and Universal Pictures. Universal Pictures is a division of
NBC Universal, one of the world's leading media and entertainment companies in
the development, production, and marketing of entertainment, news, and
information to a global audience. Formed in May 2004 through the combining of
NBC and Vivendi Universal Entertainment, NBC Universal owns and operates a
valuable portfolio of news and entertainment networks, a premier motion
picture company, significant television production operations, a leading
television stations group, and world-renowned theme parks. NBC Universal is
80% owned by General Electric and 20% owned by Vivendi.




For further information:

For further information: Mio Technology Contact: Eric Larsen, Marketing
Director of Mio Technology, +1-510-252-6955, eric.larsen@mio.com; or Editorial
Contact: Jessica Ward, Account Executive of Text 100 Public Relations,
+1-585-697-2618, jessicaw@text100.com, for Mio Technology Web Site:
http://www.mio.com                 http://www.KnightRiderGPS.com            
    http://www.navtones.com

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