Kitchen Parties are the New Dinner Parties



    Canadian "eatertainers" on the rise

    TORONTO, Feb. 26 /CNW/ - Nearly half of Canadians will be throwing dinner
parties this winter, but not the formal sit-down gatherings of the 70s. This
year twice as many Canadians say they'll have their next party in the kitchen
instead of setting their dining-room table, according to a new national survey
of 1,002 Canadians conducted by Research House for GE Appliances.
    The survey reveals 80 per cent of respondents believe "kitchen parties" -
cooking and entertaining while guests are gathered in the kitchen - are in.
    "A growing trend is the 'eatertainer' kitchen," says Philippe Meyersohn,
General Manager Brand, MABE Canada, the manufacturer and distributor of GE
Appliances in Canada. "People want to upgrade their kitchens to pursue their
passion of cooking and entertaining for family and friends in their kitchen."
    Since today's party begins and ends in the kitchen, Canadians may want to
pay more attention to what their kitchen says about their personal style.
Sixty per cent of Canadian women admit to gossiping about their friends'
kitchens, and 73 per cent of Canadians feel their kitchen reflects their
personal style more than any other room in the home. Given $20,000 to invest
in home renovations, the kitchen is the top makeover priority for most
Canadians.

    Men are Getting their Hands Dirty

    The participation of Canadian men in party preparation has increased. Men
are taking a bigger role in hosting duties - over 80 per cent of male
respondents say they shop for the menu ingredients, prepare the house, serve
the guests, and get their hands dirty to clean up the mess.
    However, only 60 per cent of men are doing the cooking. Canadian women
may want to introduce a more masculine décor to the kitchen - their
counterparts say they would cook more often if their appliances had a manly,
professional look and feel. Gordon Ramsay and Jamie Oliver are top of the list
for inspiring men across Canada to bring out their 'inner' chef.
    In keeping with the trends in kitchen entertaining, GE Appliances is
introducing GE Café(TM), a new line of kitchen appliances designed with the
home chef and entertainer in mind. "The GE Café series is an innovative,
affordable new line of appliances which speaks to home chefs who want the look
and feel of a modern restaurant kitchen combined with the latest cooking
advantages available to professional chefs," says Philippe Meyersohn.
    The Café series offers two refrigerator models, two range models, a range
hood, an over-the-range microwave, and a SmartDispense(TM) dishwasher. A suite
of four appliances including a side-by-side refrigerator, an all-gas range, an
over-the-range microwave, and a dishwasher, has a suggested retail price of
$8,200.00. GE Café is now available at independent kitchen appliance retailers
across Canada.
    For more information and a list of independent retailers, please visit
the web site www.geappliances.ca.

    The survey was conducted by Research House between January 17 and
21, 2008. The telephone survey was conducted among a national random sample of
1,002 Canadian adults 18 years of age and older. The margin of error for a
sample of this size is +/- 3.10%, 19 times out of 20.

    About MABE Canada

    MABE Canada is a division of MABE, a Mexican company with estimated
annual billings of USD $3.6 billion, and a worldwide leader in the home
appliance industry. MABE Canada is the manufacturer, distributor and marketer
of GE Appliance brands throughout Canada, which include GE, GE Café, GE
Profile and GE Monogram. MABE Canada also owns the Moffat brand which is
marketed across Canada through independent and national retailers.





For further information:

For further information: Margaret Antkowski, NATIONAL Public Relations,
mantkowski@national.ca, (416) 848-1392

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MABE CANADA

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