New Investment Arm Backs Early Stage Entrepreneurs & Start-ups
Opens Doors with First New Deal
NEW YORK, NY, Feb. 15 /CNW/ - kirshenbaum bond senecal + partners
(kbs+p), a member of the MDC Partners network, announced today the
launch of kbs+p Ventures, a new investment arm that backs early stage
(Seed & Series A) entrepreneurs and startups in the areas of ad
technologies, mobile, and consumer design 2.0 (large focus on UX/UI).
Startups who receive investment from kbs+p Ventures will receive
funding as well as additional value in the form of access to the
resources of kbs+p and sister agencies under the MDC Partners
As part of the launch, kbs+p Ventures is announcing its first new deal
with Yieldbot, an on-demand realtime media intelligence platform.
Yieldbot harvests and organizes visitor intent in digital media and
makes the intent data actionable at the exact moment it is most
valuable to advertisers and publishers - when it is being
Kbs+p Ventures is the brainchild of Darren Herman, the shop's Chief
Digital Media Officer, who will take on additional responsibility as
Managing Director of Ventures. Herman is an active mentor of the early
stage technology scene, and participates in programs dedicated to
furthering entrepreneurship including: TechStars NY, First Growth
Venture Network, and the Founder Institute. Since 1998, he has raised
over $50MM+ in Venture Capital for his own ventures and has
advised/participated in ventures that have collectively raised over
$100MM. In 2008, Herman, founded Varick Media Management, an MDC
Partners company dedicated to audience driven digital media
"kbs+p is all about high velocity problem solving to create ideas,
programs and products that deliver transformational business growth for
clients," said Lori Senecal, president & CEO, kbs+p. "Darren is a
career entrepreneur who has built VC-backed startups in the lofts of
Manhattan and corporate startups like VMM for MDC within the walls of
an advertising agency. Under his leadership, our investments in the
early stage digital ecosystem through kbs+p Ventures will keep us at
the forefront of technological innovation and create value for both our
people and our clients."
Darren Herman commented: "We think there is a big gap within the Venture
community where check writing is almost a commonplace and commodity.
The investment check becomes table stakes and the value add comes from
the person or organization behind the check. kbs+p Ventures is uniquely
positioned here as we are a fully integrated shop who can offer our
portfolio companies access to advice thru execution within PR, media,
strategy, creative, and development resources. We look forward to
partnering with leading Venture Capital firms and successful angel
investors on different deals and hope they reach out to add us to their
Jonathan Mendez, CEO, Yieldbot added, "Over the past five years or so,
I've bumped into Darren at all different tech and advertising
conferences. We struck up a friendship and when I started building
YieldBot, he was one of the first people I met with to tell our story
and he instantly understood it. We're excited to have him and his firm
kbs+p Ventures links back to the kbs+p Client Stock Index launched in
January 2010 and supports kbs+p's orientation of creating ideas that
drive shareholder value for clients. Like KBSP.X, kbs+p management and
employees will participate in the future growth and have a substantial
share of any investment profits from kbs+p Venture deals.
About kirshenbaum bond senecal + partners
kirshenbaum bond senecal + partners, a member of the MDC Partners
Network, is a leading digitally integrated marketing communications
firm headquartered in New York and Atlanta with offices in Toronto and
Montreal. kbs+p provides expert counsel across the full range of
practices including advertising, brand and product innovation, data &
analytics, digital and direct marketing, eCRM, emerging technologies,
event marketing, mobile, multicultural, public relations, promotions,
IP, and social media marketing. The Media Kitchen, kbs+p's dedicated
in-house media company, offers full-service, state-of-the-art media
planning and buying capabilities, SEM and real-time web analytics.
Kbs+p is proud to serve a blue chip roster of clients that includes
BMW, Cablevision, Capital One, Church's Chicken, The Coca-Cola Company,
HomeGoods, Levi Strauss & Co., and NetJets among others. For more
information go to www.kbsp.com.
About MDC Partners, Inc.
MDC is a Business Transformation Organization that utilizes technology,
marketing communications, data analytics, insights and strategic
consulting solutions to drive meaningful returns on Marketing and
Communications Investments for multinational clients in the United
States, Canada, Europe, and the Caribbean.
MDC's durable competitive advantage is to Empower the Most Talented
Entrepreneurial Thought Leaders to Drive Business Success to new levels
of Achievement, for both our Clients and our Shareholders, reinforcing
MDC's reputation as "The Place Where Great Talent Lives."
MDC Partners' Class A shares are publicly traded on NASDAQ under the
symbol "MDCA" and on the Toronto Stock Exchange under the symbol
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