Donation and special packaging will support breast cancer research and
NEENAH, Wis., Sept. 18 /CNW/ -- Kimberly-Clark Corporation's Viva Paper
Towels and Huggies Baby Wipes have joined forces to help fight breast cancer
during October -- Breast Cancer Awareness Month -- by donating as much as
$450,000 to breast cancer research and education.
"Having Viva Paper Towels and Huggies Baby Wipes simultaneously
supporting unique breast cancer programs is a first for Kimberly-Clark," said
Laura Keely, director of Kimberly-Clark's consumer promotion marketing. "The
massive impact of breast cancer, which affects more than 200,000 women and
their families each year, inspired the brands to raise both funds and
As part of the Viva Paper Towels program, the brand will donate $.10 for
each package of paper towels purchased at select retailers across the country
during the month of October. Additionally, the Viva brand will donate $5.00
for each new consumer who becomes a member of its online Viva Diva Cafe at
http://www.vivadivacafe.com. Collectively, the Viva brand will donate a
minimum of $125,000 up to a maximum of $200,000 to The Breast Cancer Research
Huggies Baby Wipes is conducting a two-part program. The brand will
donate $.20 for each Huggies Baby Wipes Gentle Care Sensitive tub featuring
the Komen graphics purchased between Sept. 15 and Dec. 31, 2008 at select
retailers. Additionally, Huggies Baby Wipes will donate $1.00 for each
specially marked Gentle Care Sensitive refill box purchased at Sam's Club
through the end of the year. Through the two programs, the Huggies brand will
donate between $150,000 and $250,000 to Susan G. Komen for the Cure.
The brands' donation will support two of the nation's premier breast
cancer organizations: The Breast Cancer Research Foundation and Susan G. Komen
for the Cure. These organizations provide critical funding for medical
research and offer education and awareness programs.
In addition, beginning today and continuing throughout October, Kroger
will display specially marked packaging of Viva Paper Towels and Huggies
Diapers featuring the inspiring stories of two Kimberly-Clark employees and
cancer survivors. Anita Banjak and Brenda Nelson will be featured on select
Viva Paper Towels and Huggies Diapers product packaging respectively.
Keely added, "We hope these stories will inspire women to take an active
role in the fight against breast cancer in their local communities and serve
as a reminder to get screened."
Kimberly-Clark and its well-known global brands are an indispensable part
of life for people in more than 150 countries. Every day, 1.3 billion
people-nearly a quarter of the world's population-trust K-C brands and the
solutions they provide to enhance their health, hygiene and well-being. With
brands such as Kleenex, Scott, Huggies, Pull-Ups, Kotex and Depend,
Kimberly-Clark holds the No. 1 or No. 2 share position in more than 80
countries. To keep up with the latest K-C news and to learn more about the
company's 136-year history of innovation, visit http://www.kimberly-clark.com.
About The Breast Cancer Research Foundation
The Breast Cancer Research Foundation was founded in 1993 by Evelyn H.
Lauder as an independent, not-for-profit 501(c) (3) organization dedicated to
funding innovative clinical and translational research. The Foundation
supports scientists at top universities and academic medical centers worldwide
conducting the most advanced and promising breast cancer research that will
lead to prevention and a cure in our lifetime. A minimum of 85 cents of each
dollar donated to the Foundation goes directly to breast cancer research and
awareness programs. In October 2008, nearly $35 million will be awarded to 166
scientists across the United States and in Australia, Canada, Latin America,
the Middle East, and throughout Europe. And for the seventh consecutive year,
BCRF received Charity Navigator's highest rating, four stars, thus
outperforming over 99% of the evaluated charities, while the American
Institute of Philanthropy has awarded BCRF its highest possible rating of A+.
BCRF is the only breast cancer organization in the U.S. to receive these
accolades. For more information, visit http://www.bcrfcure.org or call
About Susan G. Komen for the Cure
Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do
everything in her power to end breast cancer forever. In 1982, that promise
became Susan G. Komen for the Cure and launched the global breast cancer
movement. Today, Komen for the Cure is the world's largest grassroots network
of breast cancer survivors and activists fighting to save lives, empower
people, ensure quality care for all and energize science to find the cures.
Thanks to events like the Susan G. Komen Race for the Cure, we have invested
more than $1 billion to fulfill our promise, becoming the largest source of
nonprofit funds dedicated to the fight against breast cancer in the world. For
more information about Susan G. Komen for the Cure, breast health or breast
cancer, visit http://www.komen.org or call 1-877 GO KOMEN.
For further information:
For further information: Media, Joey Mooring, +1-972-281-1443,
firstname.lastname@example.org, or Investors, Mike Masseth, +1-972-281-1478,
email@example.com, both of Kimberly-Clark Corporation Web Site: