Hires Three Senior Marketing Executives to Lead Global Brand, Marketing
Knowledge and Intelligence, and Integrated Marketing Communications
DALLAS, April 2 /CNW/ -- Kimberly-Clark Corporation (NYSE: KMB) today
unveiled the structure for its new Global Marketing organization as part of
its ongoing effort to extend its brand-building capabilities, accelerate
growth and product innovation, and improve the effectiveness of its marketing
resources. As part of the new structure, three senior executives with
extensive consumer products and marketing experience will join K-C in new
roles that report to Chief Marketing Officer Tony Palmer. Mr. Palmer joined
K-C in October of last year.
"Kimberly-Clark has great strengths in brands, people and leadership,"
Mr. Palmer said. "The changes announced today are designed to build on our
strong talent base to take K-C's global marketing capabilities and teams to
the next level and to transform this important business function into a
strategic driver of growth and innovation in support of our Global Business
"We are building a marketing organization that enables great marketers to
develop and grow professionally as they drive exceptional business performance
for K-C worldwide."
K-C Creates Three New Global Marketing Leadership Roles
In support of these priorities, K-C has hired three senior marketing
leaders to work with Mr. Palmer and K-C's marketing teams worldwide to expand
the company's marketing prowess and capabilities.
Andrew Bienkowski will join K-C in the newly created role of Vice
President, Global Brands, responsible for leading the development of brand
strategies for all global Consumer, Health Care and K-C Professional brands,
prioritizing global brand innovation opportunities, and integrating these
plans with business units and geographies. In this role, Mr. Bienkowski will
work with Mr. Palmer to establish a Global Marketing Leadership Team and
several Global Brand Leadership Teams. Most recently, Mr. Bienkowski served
as group marketing director for The Coca-Cola Company, serving as the CMO for
the company's core Coke, Fanta and Sprite brands in 56 global markets. Prior
to Coca-Cola, he worked for 12 years at Procter & Gamble in brand, country and
marketing management roles around the world. He started his business career
at Andersen Consulting.
Roger Chacko is joining K-C in the new position of Vice President, Global
Marketing Knowledge and Intelligence. In this role, Mr. Chacko will be
responsible for the establishment of best practices, standardization of
consumer research tools, and brand research across all global business units.
He will have the ultimate responsibility for ensuring K-C has a deep
understanding of the unmet needs of customers, shoppers and users across all
businesses and for working with teams to convert these insights into viable
new product ideas for exploration by K-C's Innovation and Product & Technology
Development teams. Mr. Chacko previously served as senior vice president
strategy development for consumer, channel, competitive and category
intelligence in North America at Mars, Inc. and has more than 17 years of
market research and marketing experience with leading consumer companies,
including The Kellogg Company, Danone Group and ConAgra Foods, Inc.
Clive Sirkin has joined K-C in the newly created role of Vice President,
Global Integrated Marketing Communications. He will be responsible for
developing plans to integrate and manage marketing communications worldwide,
including agency selection and relationship management and provider metrics
and measurement. In this role, Mr. Sirkin will ensure K-C is leveraging its
scale and maximizing value from its agency partnerships and its advertising
and promotional spending. Prior to joining Kimberly-Clark, he was group
managing director for advertising agency Leo Burnett Worldwide, responsible
for worldwide business strategy and the implementation of the agency's global
creative agenda. He joined Burnett in 1989 and served in a number of
management roles across the global organization. He previously worked in
operations and finance positions outside the advertising business.
Global Leadership Team Structure for Marketing
To provide clear guidance and leadership for marketing, K-C is
establishing a Global Marketing Leadership Team, which will be responsible for
shaping K-C's marketing vision, beliefs and priorities globally, for
overseeing marketing policies, talent development and best practices, and for
guiding resource allocation for marketing and innovation. The team will
include representatives from K-C's businesses worldwide and will be led by Mr.
K-C will also create Global Brand Leadership teams to set global brand
strategy and governance, share knowledge and guide innovation and investment
priorities for its key brands at the global level. The first two Global
Brand Leadership teams being put in place will focus on the Kimberly-Clark and
"Our new marketing structure will help us find new ways to deliver the
promise of our brands through product and service innovations, help us
discover new and surprising ways to better connect with consumers with
relevant and meaningful messages, and help us maximize the return on our
marketing investment," Mr. Palmer said.
"I am confident that the new Global Marketing organization, together with
the members of the Brand Leadership and local marketing teams, will help
accelerate delivery of our Global Business Plan. Ultimately, I believe these
actions will lead to sustainable revenue growth, improved margins and greater
profitability as we evolve K-C into a legendary marketing company."
Kimberly-Clark and its well-known global brands are an indispensable part
of life for people in more than 150 countries. Every day, 1.3 billion people-
nearly a quarter of the world's population-trust K-C brands and the solutions
they provide to enhance their health, hygiene and well-being. With brands
such as Kleenex, Scott, Huggies, Pull-Ups, Kotex and Depend, Kimberly-Clark
holds the No. 1 or No. 2 share position in more than 80 countries. To keep up
with the latest K-C news and to learn more about the company's 135-year
history of innovation, visit http://www.kimberly-clark.com.
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