This association will allow customers and fans across the country to support The Tegan and Sara foundation, whose mission is to ensure that the youth issued of the LGBTQ community in Canada feels comfortable in their skin, regardless of socio-economic circumstances or cultural background; have access to the right resources through their school or community.
MONTRÉAL, Jan. 5, 2017 /CNW Telbec/ - For over 165 years, Kiehl's has always focused its efforts on the betterment of local communities by targeting philanthropic endeavors on the needs and concerns of its citizens. Over Kiehl's long history of charitable giving, the company has supported three key causes: children's wellbeing, environmental issues, and HIV/AIDS research. Since 2006, Kiehl's has raised over $2.5M for children's causes worldwide.
Maintaining our mission of giving back to the community, Kiehl's launched in 2014 charitable programs to help organizations across Canada helping children and youth.
In 2017, Kiehl's is happy to be working with Grammy nominated singers, musicians and songwriters Tegan and Sara.
Tegan and Sara began their career at a very young age and received the many awards including Group of the year at The 2014 JUNO Awards.
Through this year's program, Kiehl's will be supporting the Tegan and Sara foundation.
Created in 2016, the Tegan and Sara Foundation is dedicated to improving the lives of LGBTQ women and girls around the world. The foundation's initial focus will be on improving economic opportunity, access to health services, and media representation for LGBTQ women.
Theory of Change: We activate and unite influencers, fans and service providers to break down the cultural and institutional barriers that keep lesbian and queer women down, recognizing we are stronger together.
Program Areas: Our initial work addresses economics, representation and health – three areas where LGBTQ girls and women face the biggest challenges.
On the importance of the partnership, Tegan and Sara explain their long term relationship with the brand, "We have been enjoying using Kiehl's products personally for over a decade, so it is with great excitement that we announce our partnership between The Tegan and Sara Foundation and Kiehl's Canada. We created the Tegan and Sara Foundation to support LGBTQ. We want to ensure that girls and women live an empowered life, have equal opportunity, and the tools to succeed based on their gender and orientation. We have worked closely with Kiehl's to design this national program, and we look forward to sharing 'Kiehl's Pride with Tegan and Sara.'" Tegan Quin and Sara Quin
"We want to help support counseling and mentorship services for LGBTQ youth with the Tegan and Sara foundation ; it was a natural mix for Kiehl's to give back to the community and help youth feel more comfortable in their skin," says Alexandre Ratté, General Manager at Kiehl's Canada "Staying true to our longstanding mission of supporting local initiatives, Kiehl's and the Tegan and Sara Foundation will help ensure the LGBTQ girls and women have a happy upbringing, thanks to the power of music."
Customers and fans across the country are invited to participate in the Tegan and Sara Foundation partnership through the following initiatives:
- Limited Edition Ultra Facial Cleansers: a limited edition of the customer favourites; Ultra Facial Cleanser and the Oil Free Ultra Facial Cleanser featuring an original illustration by Tegan and Sara on the label will be available at Kiehl's stores nationwide in January, with 100% of net profits donated to the Tegan and Sara foundation*
- Performance: Throughout the winter, Kiehl's will host a secret performance with Tegan and Sara in Canada. Customers and fans will be invited to visit Kiehl's stores to participate in an exclusive contest throughout the month of January. Then, winners will be surprised with an exclusive invitation to the special event. This unique experience is our way of giving back to those who help us support the Tegan and Sara foundation.
*Through this campaign, our objective is to raise $50,000 for the Tegan and Sara foundation in Canada.
SOURCE Kiehl's Since 1851
For further information: Janie Lalonde, Jlalonde@ca.loreal.com, 514 577 3713