TORONTO, Oct. 31 /CNW/ - Kids Help Phone and Vancouver-based rock group
State of Shock have joined forces to assist troubled young people in finding
the help they need to deal with loss and suicide.
The video for State of Shock's current single, "Best I Ever Had", takes
an unexpected turn when a girl, devastated by a breakup with her boyfriend,
takes her own life. The dramatic and controversial end was one the group opted
not to shy away from.
"We could have gone with the Hollywood ending, but that's not real life,"
said lead singer Cameron Melnyk. "Sometimes people resort to drastic measures
to deal with their emotions and we're hoping that anyone watching the video,
who's on the edge of making a bad decision, will pick up the phone and call
Kids Help Phone."
Every day, Kids Help Phone's professional counsellors hear from young
people who are dealing with a wide variety of issues - from school stress and
bullying, to addiction and suicide.
"Kids Help Phone helps many teens cope with relationship conflicts,
depression and thoughts of suicide and we hope this video sends the message
that it's important to seek help before it's too late," said Meghan Reddick,
Kids Help Phone's Director, Marketing. "We want kids across Canada to know
they always have a place to turn for free, professional counselling, by phone
or by web."
Nationally, Kids Help Phone helped kids in need from almost 3,000
communities more than two million times on the phone and online in 2007.
"It's hard to get through life without regret, and that is the basis of
the song - but it's also a song of hope, of wishing for a better outcome,"
says Melnyk. "The phone is what you need to reach for - not a bottle of pills,
or alcohol or drugs."
Music fans can view "Best I Ever Had" on major music video stations and
hear it on local radio stations across Canada.
About Kids Help Phone
Kids Help Phone is Canada's only free, 24-hour, bilingual and anonymous
phone and online counselling, referral and information service for children
and youth. Every day, professional counsellors provide immediate, confidential
and caring support to young people living in urban, rural and remote locations
right across the country. Children and youth contact Kids Help Phone about
every issue imaginable - from school, dating and family problems, to
bullying/cyber-bullying, addiction and abuse. In 2007, Kids Help Phone touched
the lives of children and youth in need from almost 3,000 Canadian communities
more than two million times through its phone and online services.
Established in 1989, Kids Help Phone is recognized internationally as a
leader in the delivery of phone and online counselling to kids. As a
charitable organization, Kids Help Phone employs more than 100 highly skilled
counsellors and benefits from the support of more than 10,000 fundraising
volunteers in over 50 communities from coast to coast, and the commitment of a
growing number of leading Canadian companies and their employees.
About State of Shock
State Of Shock's boisterous brand of straight ahead rock has made them
one of Canada's most popular rock bands. The Vancouver fivesome pack a
no-frills rock arsenal that has seen them knock down all doors despite the
odds, propelled by an irresistible hit single, the soaring No. 1 Canadian hit
"Money Honey." Today, the Juno nominated group finds themselves perfectly
poised for their first taste of American success thanks to their Universal
Republic debut of "Life, Love & Lies." Their power rock smash single, hit No.
1 on Sirius Satellite radio's influential chart following its success as one
of the biggest Canadian rock anthems of the past several years.
Already certified platinum in Canada, the band has three Canadian Radio
Awards, including Best New Group, Best New Group at the CHR format, and the
Canadian 2008 'Indie' Award for Favorite Single of the Year.
For further information:
For further information: Virginia Middleton, Coordinator, Public
Relations, Kids Help Phone, (416) 586-5437 x8345,
email@example.com; Marlene Palmer, Palmer Publicity Ink,
Ltd, (250) 590-6261, firstname.lastname@example.org