Kids Help Phone and CNW Group Announce Launch of New Public Service Announcement Featuring Jann Arden



    TORONTO, Sept. 12 /CNW/ - Kids Help Phone and CNW Group are pleased to
announce the launch of a new public service announcement (PSA), aimed at
promoting awareness for the charity organization. The new PSA features Jann
Arden, Grammy-award winning singer/songwriter, and longtime supporter of Kids
Help Phone.
    "I'm very happy to have been able to help Kids Help Phone spread the word
about this important service by appearing in their new public service
announcement," says Jann Arden. "Kids Help Phone is a lifeline for so many
kids, and by working together to support this service we're helping make sure
kids across Canada have a safe place to turn for help."
    The new PSA will be distributed nationally in an effort to help raise
funds and awareness for Kids Help Phone - Canada's only bilingual, toll-free,
anonymous phone and online counselling, information and referral service for
children and youth. And in July 2007, the PSA began appearing as part of the
on-screen advertising at Empire Theatres locations across the country.
    Young people can and do turn to Kids Help Phone about every issue
imaginable - from dating and school problems to suicide and abuse. In 2006,
Kids Help Phone's professional counsellors answered 9% more calls than in 2005
and responded to 43% more online posts.
    "Thanks to the support of CNW Group and Jann Arden, we will be able to
reach more people than ever before with information about Kids Help Phone and
our need for support in order to continue providing this vital service to
kids," says Graham Lute, Vice President of Marketing and Fund Development,
Kids Help Phone. "Greater support would enable us to hire the additional
counsellors we need to meet the ever-increasing demand for Kids Help Phone's
services,"
    Kids Help Phone relies on individual donors, corporate sponsors and
donors, and fundraising events with clubs and associations to raise the funds
it needs to be there for Canadian kids 24 hours a day, 365 days a year.
    To view the PSA, to make a donation to Kids Help Phone or for more
information, please visit www.kidshelpphone.ca.

    About Kids Help Phone:
    ----------------------
    Kids Help Phone is Canada's only toll-free, 24-hour, bilingual and
anonymous phone and web counselling, referral and information service for
children and youth. Every day, professional counsellors provide immediate,
caring support to young people in urban and rural communities across the
country. Kids contact Kids Help Phone about every issue imaginable - from
school, dating and family problems, to depression, abuse and suicide. In 2006,
Kids Help Phone helped young people in need from almost 3,000 Canadian
communities more than 1.5 million times through its phone and online services.

    About CNW Group:
    ----------------
    CNW Group is Canada's leader in the distribution of time-critical news
and information. Founded in 1960, CNW is co-owned by U.S.-based PR Newswire
and U.K.-based PA Group and operates Canadian offices from coast-to-coast with
24-hour bilingual service. CNW communication services facilitate the flow of
news from Canadian organizations to their local, national, and global
audiences in the media and financial communities. CNW Group and CNW Telbec in
Quebec, offer a range of market-reaching services for IR professionals within
the CNX Marketlink suite and services designed to reach the media within the
Newsmaker suite. www.newswire.ca.
    CNW is also proud to be involved in the Kids Help Phone 2007 Charity Golf
Classic, hosted by CNW Group and the Equicom Group on August 22nd.

    CNW Group is proud to be the official newswire provider for Kids Help
Phone.





For further information:

For further information: Kids Help Phone: Lindsay George, Manager,
Communications, Phone: (416) 581-8974, Email:
lindsay.george@kidshelp.sympatico.ca; CNW Group: Parker Mason, Communications
Coordinator, Phone: (416) 863-5632, Email: parker.mason@newswire.ca


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