Kids Help Phone and Bell Invite Families to Join the Sixth Annual Bell Walk for Kids Help Phone



    New Kids Help Phone study on cyber bullying underlines urgency of
    fundraising for this year's Walk

    TORONTO, Ontario, April 18 /CNW Telbec/ - Kids Help Phone and Bell Canada
today kicked off the sixth annual Bell Walk for Kids Help Phone campaign to
raise much-needed funds to meet the growing demand for the charity's phone and
web counselling services.
    The Bell Walk for Kids Help Phone will take place on Sunday, May 6 in
more than 50 communities from coast to coast and will feature concerts by
established Canadian recording artists David Usher, Jully Black, Dany Bédar,
Antoine Gratton, Jeremy Fisher, In Essence, Souljah Fyah and Rob James; and
up-and-coming singers Chad Doucette, Kati Durst and Sarah Loverock.
    The Bell Walk for Kids Help Phone is the largest national fundraising
event dedicated to Kids Help Phone. The goal for this year's event is
$3 million, up from $2.7 million raised in 2006.
    "Kids Help Phone needs our support to ensure that the organization is
there to respond to the growing number of kids seeking professional
counselling and advice by phone or online," said Kevin Crull, President,
Residential Services, Bell Canada. "We invite all walkers to join us on
Sunday, May 6 for this important fundraising event and to enjoy some great
musical entertainment too."
    "Last year alone, our counsellors helped kids in need from almost 3,000
Canadian communities through our phone and online services," said
Tom McAllister, President and CEO, Kids Help Phone. "About 70% of contacts are
from well-functioning kids who are dealing with the everyday issues of growing
up or who are facing a crisis they don't know how to deal with using their
regular support system. The other 30% are children at risk - those who don't
have the support or skills to approach the challenges of growing up and who
are at risk of turning to potentially dangerous solutions because they lack
the supports necessary to deal with their problems."

    Cyber bullying a growing concern

    One of the problems that more and more young people are dealing with on a
daily basis is cyber bullying - bullying and harassment by e-mail, instant
messaging, text messages, blogs, mobile phones and websites. Recognizing that
this is a growing concern, Kids Help Phone today released a new study on cyber
bullying among Canadian children and youth. The report, "Cyber bullying: Our
Kids New Reality", is based on almost 2,500 responses to an online survey
conducted by Kids Help Phone between December 20, 2006 and January 20, 2007.
    "The report shows how important the online community is in the lives of
young people today, and it also highlights some of the realities that kids are
facing when it comes to the Internet," said Donna Hansplant, Vice President of
Counselling Services, Kids Help Phone. "Kids have a false sense of safety and
anonymity online that is resulting in some very risky behaviours and leaving
kids open to things like cyber bullying. Our goal is to provide kids, parents
and educators with insights on how we can all work together to help young
people deal with this emerging problem."
    Joining Bell Canada as sponsors of the 2007 Bell Walk for Kids Help Phone
are BMO Financial Group, Boston Pizza, Campbell Company of Canada, Compass
Group, CTV, Group 4 Securicor, Motorola, Nestlé Canada Inc., Parmalat,
Standard Radio, Sympatico/MSN and Unigistix. Event suppliers include Air
Canada Kids' Horizons, AIR MILES Reward Program, ATS, Hilton Canada, and
Nestlé Waters.

    
    Please visit www.bellwalkforkidshelpphone.ca to:

    - Find out if there is a Bell Walk for Kids Help Phone taking place in
      your community
    - Register for the Bell Walk for Kids Help Phone
    - Pledge a walker or donate to Kids Help Phone
    - Volunteer for the Walk in your community

    The Bell Walk for Kids Help Phone will be held in locations across Canada
    including:

    - British Columbia: Gibsons, Kelowna, Nanaimo, Vancouver, Victoria, White
      Rock
    - Alberta: Calgary, Edmonton, Fort McMurray, Lethbridge, Medicine Hat
    - Saskatchewan: Moose Jaw, Regina, Saskatoon, Yorkton
    - Manitoba: Brandon, Winnipeg
    - Ontario: Ajax, Barrie, Brockville, Chatham, Hamilton, Huntsville,
      Kingston, Kitchener-Waterloo, London, Mississauga, Niagara, North Bay,
      Ottawa, Quinte, Sarnia, Sudbury, Thunder Bay, Toronto, Windsor, York
      Region
    - Quebec: Chicoutimi, Gatineau, Montreal, Quebec City

    The Aliant Walk for Kids Help Phone will take place in:

    - New Brunswick: Moncton, Saint John
    - Nova Scotia: Kentville, Halifax, Pictou County, Sydney
    - Prince Edward Island: Charlottetown
    - Newfoundland: Corner Brook, Grand Falls-Windsor, St. John's
    

    About Kids Help Phone

    Kids Help Phone is Canada's only toll-free, 24-hour, bilingual and
anonymous phone and web counselling, referral and information service for
children and youth. Every day, professional counsellors provide immediate,
caring support to young people in urban and rural communities across the
country. Kids contact Kids Help Phone about every issue imaginable - from
school, dating and family problems, to depression, abuse and suicide. In 2006,
Kids Help Phone helped young people in need from almost 3,000 Canadian
communities more than 1.5 million times through its phone and online services.

    About Bell Canada

    Bell Canada is Canada's national leader in communications with 28 million
customer connections across the country. The company provides consumers with
simple solutions to all their communications needs, including telephone
services, wireless communications, high-speed Internet, digital television and
voice over IP. Bell also offers integrated information and communications
technology (ICT) services to businesses and governments, and is the Virtual
Chief Information Officer (VCIO) to small and medium businesses (SMBs). Bell
is proud to be a Premier National Partner and the exclusive Communications
Partner to the Vancouver 2010 Olympic and Paralympic Winter Games. Bell is
wholly owned by BCE Inc. For information on Bell's products and services,
please visit www.bell.ca, and for corporate information on BCE, please visit
www.bce.ca.




For further information:

For further information: please contact: Patricia Crummey, Coordinator,
Public Relations, Kids Help Phone, (416) 586-5437 x 8345,
patricia.crummey@kidshelp.sympatico.ca; Jacqueline Michelis, Bell Canada,
Media Relations, (416) 581-3311, 1-888-482-0809, jacqueline.michelis@bell.ca


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