Kiabi European Growth Story Underpinned by Manhattan Associates



    Leading Value-clothing Fashion Retailer Achieves Optimised Supply Chain
Execution Capability with Multi-site Deployment of Manhattan Associates
Solution

    PARIS & ATLANTA, March 6 /CNW/ - Leading supply chain solutions provider,
Manhattan Associates, Inc. (NASDAQ:   MANH), today announced that Kiabi, one of
France's leading value-clothing fashion retailers, has completed its
multi-site roll-out of Manhattan Associates' Warehouse Management for Open
Systems across its national distribution centres (NDCs) at Macon (22,000m(2),
South-East France), Villeneuve d'Ascq (28,000m(2), Northern France), Dourges
(33,000m(2), Northern France) and Madrid (Spain). Kiabi is now focusing its
attention on a fifth stage of its European-wide deployment of Manhattan
Associates' solution at an NDC in Tournai (24,000m2, Belgium).

    Kiabi, which offers an extensive range of womenswear, menswear,
childrenswear and baby clothing, employs 6,000 staff and fulfils more than
40,000 store orders every year. These orders amount to 95 million individual
items and are bought by customers in Kiabi's 160+ stores across France, Spain,
Italy and in the Middle East, as well as through its website. Each of its five
NDCs across France, Belgium and Spain handles a specific product range
enabling the multi-channel retailer to meet the supply requirements of both
its store and on-line channels.

    Having determined several years prior that the company's specific supply
chain system infrastructure would not be robust enough to support the future
expansion of the business, Kiabi made the decision to select a new warehouse
management solution. Kiabi's primary objective was to achieve an optimised
supply chain execution capability that would allow it to replenish each day
every single item of the hundreds of thousands of items it sells across its
retail operations.

    Working in collaboration with leading French analyst firm CXP, Kiabi
conducted a thorough review and evaluation of the different offers available
on the market. The company selected Warehouse Management for Open Systems, a
component of Manhattan Associates' Integrated logistics Solutions(TM), for a
number of reasons. Firstly, the solution's functionality was wider and deeper
than other solutions available and so few bespoke enhancements would be
needed. Critically, the technical architecture was in line with Kiabi's
standards, and finally, a further important consideration for Kiabi was that
Manhattan Associates had a tremendous wealth of experience in the fashion
industry.

    The multi-site solution roll-out was initiated at the 22,000m(2) Macon
warehouse in South-East France. Based on the Macon implementation, the Kiabi
and Manhattan Associates teams designed a deployment duplication model that
would facilitate and accelerate installations at other sites. Subsequently,
Kiabi implemented Manhattan Associates' Warehouse Management for Open Systems
at its Villeneuve d'Ascq warehouse in Northern France, and then at its
warehouses in Dourges and Madrid. Thanks to the duplication model, Kiabi was
able to deploy the solution in only 10 days at these sites instead of the 30
days previously needed.

    In terms of benefits, Manhattan Associates' Warehouse Management for Open
Systems solution has enabled Kiabi to optimise its warehouse operations by
providing much more flexibility and accuracy. Picking waves which couldn't be
amended by the old system once they'd been prepared and launched, can now be
modified at any time. This capability helps Kiabi accommodate order changes
right up to the time of goods despatch. In the two-year 'ramp up' period
during which the system has been rolled-out, Kiabi's distribution facilities
have comfortably handled a volume growth in excess of 25%. The solution has
also provided Kiabi with much clearer visibility into its global supply chain
operations. Finally, the implementation approach that Kiabi and Manhattan
Associates have jointly taken allows Kiabi to open new sites very rapidly and
therefore support the business's high growth strategy.

    "New system functionality provided by Manhattan Associates' Warehouse
Management solution, combined with Manhattan Associates' expertise in the
apparel retail sector, has allowed us to optimise our processes and improve
the performance of our distribution centres," comments Beatrice Regnier,
logistics organisation manager at Kiabi. "The technical architecture on which
Manhattan Associates' Warehouse Management for Open Systems is based
corresponds to the operating environment preference of our IT department. This
aspect, associated with the solution's evolution road-map, offers us a solid
foundation on which to build our logistics function to support the business's
future expansion."

    Henri Seroux, managing director of Manhattan Associates France,
commented, "We're excited to be supporting Kiabi as it pursues its strategy to
become one of Europe's leading players in the value fashion retailing sector.
What we can guarantee as the multi-channel retailer grows is that our
solutions will grow with it. Helping Kiabi to reach its dual goals of higher
efficiency and optimised service is part of our pledge to deliver an
unrivalled set of Integrated Logistics solutions to the fashion retail
sector."

    Kiabi is currently planning a further deployment of Manhattan Associates'
solution at a sixth warehouse in Northern France in two years' time.

    About Kiabi

    Fashion at low price! This concept was invented by Kiabi in 1978, and the
brand remains closely associated to it. Today, its 160+ stores in France,
Spain, Italy and the Middle-East offer quality fashion clothing and
accessories for men, women, children and babies at highly competitive prices.
The company aims to become the number one company in France operating in the
value-clothing space. For more information, visit www.kiabi.com.

    About Manhattan Associates, Inc.

    Manhattan Associates(R) is a leading supply chain solutions provider. The
company's supply chain planning, supply chain execution, business intelligence
and business process platform capabilities enable its more than 1,200
customers worldwide to enhance profitability, performance and competitive
advantage. For more information, please visit www.manh.com.




For further information:

For further information: For Manhattan Associates Fourth Day Public
Relations Xanthe Vaughan Williams Kirsty Sewter +44 (0) 20 7403 4411
xanthe@fourthday.co.uk kirsty@fourthday.co.uk or Manhattan Associates John
Bird EMEA Marketing Communications Manager +44 (0) 1344 318071 jbird@manh.com

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MANHATTAN ASSOCIATES, INC.

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