SEOUL, March 4, 2013 /CNW/ - Looking every centimetre a road-legal
racer, Kia's new provo concept, unveiled at the 83rd Salon
International De l'Auto in Geneva, mixes ultra-modern technology with a
self-confident and agile look to deliver an exciting new B-segment car
The sleek, low, yet muscular coupe-style hatchback mixes a
petrol-fuelled turbo-charged engine with clever regenerative-electric
motors to bring a smart-hybrid solution to this fun-focused concept
that points to Kia Motors' future B-segment expansion plans.
This is a car designed for fun - pure and simple. Every curve, crease
and line combines to bring provo to life with a single purpose - to
delight and entrance its owner and to bring a smile to the driver's
face. The car is meant to be cheeky and cheerful in its compactness
and to hint at the fun awaiting on the open road.
Created to deliver a new interpretation of the DNA from sporting coupes
of the past with all the advantages of up-to-the-minute technology and
materials, provo blends a clean, simple yet muscular exterior with a
stunning interior treatment mixing high-tech and luxury materials that
will set pulses racing whether on busy city streets or at the
From its steep leading edge featuring an aero-style splitter,
carbon-fibre panels and tiny LED cluster front lights, over the long
bonnet and sculpted flanks, visor-look windscreen to the sharply
cut-off rear treatment (also featuring an aerodynamic splitter with an
adjustable vent system to direct airflow), the provo looks every inch a
Described by Gregory Guillaume, Chief Designer at Kia's European styling
base in Frankfurt, as "an emotional and muscular car aimed at
delivering pure fun and performance for today's city-based enthusiast
driver who longs for the curves of the open road," the Kia provo isn't
just a styling exercise. It combines a 1.6-litre Turbo GDI engine
producing 204 ps with smart-4WD-hybrid technology from an electric
motor delivering an additional power surge to the rear wheels when
required and also allowing low-speed electric-only motion. A
seven-speed DCT transmission - Kia's first - completes the impressive
Guillaume went on: "This is entirely a car for European tastes and
conditions. Designed purely at our Frankfurt studios the provo was
conceived as a confident and single-minded statement of dynamism and
energy to deliver a new sense of fun into the B-segment. The potent
shaping displays a balanced and refined outline within a compact
overall shape and the tiny front and rear overhangs enhance the balance
within its proportions."
Clearly a car from Kia, the compact provo which is 3.88-metres long,
1.77-metres wide and 1.35-metres tall, introduces itself with a steep
front nose and carbon fibre lower valance that immediately convey a
sense of purpose.
Hidden behind a single piece of glass is the latest take on Kia's
signature grille treatment linking straight into the Schreyer-inspired
headlamp units that are made up of more than 850 tiny LEDs. The
programmable LEDs can be used to provide daytime running lights, full
beam or even race-style configurations - as well as more humorous and
decorative displays to add to provo's sense of fun!
This thin, sharp glass panel is echoed at the rear of provo's body and
separates a purposeful splitter-style lower valance from the long, flat
bonnet panel sculpted with twin creases to hint at but not slavishly
copy the muscle cars of old.
A wrap-around front screen hides the A pillars and frameless doors,
giving a visor-style appearance to the cabin glass with the
clamshell-like roof floating above. This is divided at the rear by
different colour sections rising up from the C-Pillars in an almost
roll-over bar appearance.
Colour is used on the provo to enhance the almost-masculine stance with
sharp points echoed throughout the design. High-intensity blood-orange
accents contrast with the grey-green 'Storm Metal' body colour to draw
the eye to particular aspects of the structure and equipment, while
carbon fibre surfaces interplay with traditional materials and
high-gloss or anodized aluminum to strengthen the connection to the
track cars that inspired provo.
Planting provo firmly in touch with the road are distinctive 225/40
19-inch milled-alloy wheels with a traditional 'cast' look fixed by
single centre nuts finished in anodized blood-orange. And with just a
2.53-metre wheelbase, exciting handling and road-holding is guaranteed.
Backing up those performance credentials, provo utilizes an ingenious
Smart 4WD Hybrid power train. The four cylinder turbocharged 1.6-litre
GDI (gasoline direct injection) engine is tuned to deliver is 204 ps
rapidly and progressively allowing provo to deliver an injection of
speed and performance often absent from the more functional B-segment
But, this potent internal combustion engine also benefits from a
regenerative-powered electric motor driving the rear wheels either
automatically when required during cornering and in strong acceleration
- giving a power boost of as much as 45 ps - or in a button-activated
creep-mode at low speeds to avoid emissions in city traffic or when
'stealth' is required. The regenerative system captures its power
during braking when in normal use.
Moving inside, the Kia Europe Design team was able to let imaginations
run free although in typical Kia fashion it delivers clear
functionality with exuberant style - essential if provo is to go into
production at some point in the future.
Guillaume commented: "The interior is very, very black - as we believe
it should be to allow drivers to focus on the experience. But we have
also looked to make the functional aspects of the car fit the modern
demands of today's motorists."
Opening the two side doors - via flush-fitting push-up electronic
handles that operate with a satisfying electric click - reveals that
the polished aluminum panels featured in the external sculpted flanks
extend to create a relatively high-level two-step sill into the car -
cut-away at the leading edge to allow easier ingress and exit.
The next surprise is the door construction itself - the doors are made
from three individual panels - the outer panel, a carbon-fibre inner
panel and a neoprene-covered inner section that also features the Storm
Metal body colour. The inner door releases are reassuringly solid
The dashboard is made from a single expanse of carbon fibre, but does
not extend down to the floor - deliberately - in order to keep the
footwells clear and uncluttered except for polished aluminum footrests
Echoing the sculpted flanks of the provo, the dashboard has a
business-like main binnacle containing large analog dials on a digital
display and a smaller central display of other minor gauges, but
because the display is digital it can be programmed to offer a
selection of functions. Set on the centre tunnel are two control hubs
- the engine stop-start button and drive selector for the seven-speed
DCT transmission and a Multi-Media Interface control.
This latter control allows the driver to select a variety of screen
displays - as well as controlling infotainment functions. In 'normal'
mode the driver sees a speedometer, rev counter and sat-nav route
instructions. In 'cruise' the display is centred on a large scale map,
route instructions and a speedometer, while in 'track' mode the display
features just a large rev counter, a track-map and a lap-timer. There
is also a full 'entertainment' mode allowing visuals of music, radio
and other information.
The centre-mounted display provides appropriate gauges to the mode with
a series of aluminum toggle switches set underneath - including an
anodized blood-orange toggle for the hazard warning lights.
Modern materials allow the front seat construction to be made from a
single wave-like panel running from one door sill to the other -
covered in quilted leather. The seat backrests are cleverly mounted on
a rotating aluminum track so that instead of folding forward, they spin
into the centre of the vehicle allowing easy access to the admittedly
occasional-use rear seats.
Guillaume commented: "The whole interior concept was designed around not
having a big centre console, but instead using latest technology to
provide excellent functionality in a clean, clear and attractive
"By using a DCT gearbox we were able to get rid of the floor-mounted
gear-shift and use paddles behind the steering wheel, which has
blood-orange stitching and a race style straight-ahead indicator,
allowing us to use the floor space for other controls resulting in a
much tidier environment. And because the seats are fixed we have full
electric adjustment for the pedal box and steering column - further
simplifying the interior and giving a perfect-fit for any driver."
Completing the moody cockpit feel are tiny red LEDs set in the
multi-layered doors, in the air vents and also in roof to give a
low-glow ambient illumination. The roof panel also incorporates
aluminum window toggle controls.
Whilst no specific production schedule for provo is on the calendar, the
arrival later this summer of the new Kia pro_cee'd GT makes it clear
that the company remains committed to delivering desirable, dynamic and
stunningly attractive vehicles that will deliver affordable enjoyment
to real, everyday motorists. The provo could be just such a car.
About Kia Motors Corporation:
Kia Motors Corporation (www.kia.com) - a maker of quality vehicles for the young-at-heart - was founded in
1944 and is Korea's oldest manufacturer of motor vehicles. Over 2.7
million Kia vehicles a year are produced in nine manufacturing and
assembly operations in five countries which are then sold and serviced
through a network of distributors and dealers covering around 150
countries. Kia today has over 47,000 employees worldwide and annual
revenues of US$42 billion. It is the major sponsor of the Australian
Open and an official automotive partner of FIFA - the governing body of
the FIFA World Cup™. Kia Motors Corporation's brand slogan - "The Power
to Surprise" - represents the company's global commitment to surprise
the world by providing exciting and inspiring experiences that go
About Kia Canada Inc.:
Kia Canada Inc. (www.kia.ca - www.facebook.com/kiacanada) a maker of quality vehicles for the young-at-heart is a subsidiary of
Kia Motors Corporation (KMC) which was founded in 1999 and sells and
services high quality, class leading vehicles like the Soul, Forte,
Optima and Sorento through a network of 180 dealers nationwide. Kia
Canada Inc. employs 162 people in its Mississauga, Ontario headquarters
and four regional offices across Canada, with an all-new
state-of-the-art facility to open in Montreal shortly. Kia's brand
slogan "The Power to Surprise" represents the company's global
commitment to surprise the world by providing exciting & inspiring
experiences that go beyond expectations.
SOURCE: KIA Canada Inc.
For further information:
Public Relations Manager
Kia Canada Inc.
Public Relations and Events Coordinator
Kia Canada Inc.