Kia Canada's "Bury It In The Borrego" Wins Best In-Game Promotion!



    MISSISSAUGA, ON, June 25 /CNW/ - Kia Canada was honoured with a
Sponsorship Marketing Award by the Toronto Football Club (Toronto FC)
yesterday. The award was for the "Bury It In The Borrego" promotion, which ran
October 18th, 2008.
    "We are very pleased to receive this recognition," said Mark McCash,
National Marketing Manager at Kia Canada. "As a loyal supporter and proud
sponsor of the Toronto FC, Kia Canada wanted to develop a promotion that was
engaging to help add to the excitement of the game."
    "We would like to congratulate Kia Canada as the winner of the Best
In-Game Promotion in 2008 for 'Bury It In the Borrego'. The chance to win a
brand new Kia Borrego during halftime of a Toronto FC game added even more
excitement to the atmosphere at BMO Field. The "Bury It In the Borrego"
promotion is now used as a best practice for our partners," said Paul Beirne,
Senior Director of Business Operations for Toronto FC.
    The promotion was designed to take place during halftime at Kia Canada's
Title Night and offered a lucky supporter the chance to win a new "09 Kia
Borrego". In order to win, the contestant had to kick a ball into the open
rear hatch from a distance of 25 yards.

    Kia Canada Inc. (http://www.kia.ca) - is a subsidiary of Kia Motors
Corporation (KMC) in Korea. Founded in Canada in 1999, Kia Canada Inc. sells
and services high quality class leading vehicles like the Soul and Forte
through a network of 155 dealers nationwide. Kia Canada Inc. employs 134
people in its Mississauga, Ontario headquarters and four regional offices
across Canada.





For further information:

For further information: Kia Canada Inc. Media Contact: Shelley Tavener,
Public Relations Manager, Tel: (905) 755-6351, E-mail: stavener@kia.ca

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Kia Canada Inc.

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