KIA Canada launches Certified Pre-Owned Vehicle Program



    MISSISSAUGA, ON, April 1 /CNW/ - KIA Canada Inc., today announced that
they have joined in partnership with Lion's Gate Marketing Company Ltd. a
leading supplier of extended warranty protection, and Omni Warranty
Corporation to deliver a Certified Pre Owned Vehicle Program (CPOV) that
provides significant advantages to consumers who are considering the purchase
of a used car. All KIA CPO vehicles are backed by a 1 year/12,000 km
comprehensive warranty and 24-hour Roadside Assistance.
    "Our Certified Pre-Owned Vehicle Program expands the choices our
customers have when making their vehicle purchase decisions," said Robert
Staffieri, Marketing Manager for KIA Canada. "We are confident that consumers
will find that our KIA Certified Pre-Owned(TM) Vehicles receive the same high
attention to quality as our new vehicles."
    Vehicles chosen for the KIA CPOV program must meet stringent standards.
Only vehicles that are less than six model years old and have less than
120,000 kilometers are eligible for participation. Additionally only KIA
vehicles originally sold in Canada by an authorized KIA Dealer and returned to
an authorized KIA Dealer meet the program's strict participation criteria.
    Once this criterion has been met all vehicles must then pass a rigorous
multi-point inspection process covering the entire power train, chassis and
all safety related systems. Any required repairs are then undertaken by KIA
certified technicians, ensuring that every KIA Certified Pre-Owned(TM) vehicle
comes standard with safety and reliability.
    As part of the KIA Certified Pre-Owned(TM) Vehicle Program all consumers
receive the following benefits which represent a significant advantage over
used vehicles that aren't certified:

    
    -   1 year/12,000km comprehensive warranty in addition to any remaining
        5-year/100,000 km. original manufacturer warranty
    -   24 hour road side assistance
    -   7 day/1,000 km no hassle exchange privilege
    -   Multi-point mechanical and safety inspection
    -   CarProof(C) history report
    -   $500 Grad bonus to recent high school and post-secondary grads
    

    In keeping with KIA's commitment to deliver consumer friendly programs
that deliver value to KIA Owners, help is only a phone call away at
1-888-KIA-CPOV.
    The KIA CPOV program is being launched in conjunction with KIA Canada and
Lion's Gate Marketing's national team of Dealer Development Managers. Lion's
Gate Marketing will be the exclusive distributor and sales support provider of
the KIA CPO vehicle program in Canada.

    Kia Canada Inc. (http://www.kia.ca) - is a subsidiary of Kia Motors
Corporation (KMC) in Korea. Founded in Canada in 1999, Kia Canada Inc. sells
and services high quality class leading vehicles like the Rondo and Spectra
through a network of 155 dealers nationwide. Kia Canada Inc. employs 134
people in its Mississauga, Ontario headquarters and four regional offices
across Canada.

    About LGM

    Founded in 1998, LGM is one of Canada's leading, tier one suppliers of
extended warranty, credit insurance and theft deterrent products for the
automotive and recreational vehicle industries. As a dealer development
company, LGM improves the profitability of business offices by providing
innovative products that offer real-world value to their customers. With over
700 active dealers, business relationships with original equipment
manufacturers such as Volkswagen Canada and Kia Canada, and a national team of
Dealer Development Managers offering local sales training and support, LGM has
a reputation second to none in the Canadian automotive marketplace. To learn
more about LGM, visit www.lgm.ca.

    About OMNI Warranty Group

    Omni Warranty Corp. (OWC) is an administrator of warranty products for
various manufacturing and distributor clients. OWC provides underwriting,
claims management, product support and customer service assistance to a
diverse range of industries and operates from three offices across Canada.
Recently recognized as a Best Workplace 2008 recipient, OWC's business
principle is to provide a unique and professional client experience that is
"as good as it gets". You can learn more about OWC by visiting
www.omnicorp.ca.





For further information:

For further information: Kia Canada Inc. Media Contact: Shelley Tavener,
Public Relations Manager, Tel: (905) 755-6351, E-mail: stavener@kia.ca


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