- Knowledge product brings latest business insights to wide audience -
EVANSTON, Ill., Sept. 18 /CNW/ -- The Kellogg School of Management at
Northwestern University today announced the launch of Kellogg Insight, a
Web-based research digest that highlights Kellogg faculty research. The site
is accessible at the following link: http://insight.kellogg.northwestern.edu.
(Logo: http://www.newscom.com/cgi-bin/prnh/20070801/DCW067LOGO )
Kellogg Insight brings together current research from the school's
professors, doing so in a new format that emphasizes key findings. The digest
consists of compelling summaries that present research in an accessible, yet
sophisticated way. Faculty contributions cover an array of subjects, including
entrepreneurship, innovation, finance, international business, leadership,
marketing and policy. Through articles such as "Do Leaders Matter?" and "Why
Do IPO Auctions Fail?" Kellogg Insight explores diverse and meaningful issues
in a way that bridges theory and practice. Each month, Kellogg Insight will be
refreshed with new articles.
"Kellogg Insight summarizes key research findings for businesspeople and
students, as well as educational peers and members of the media," said Dipak
C. Jain, dean of the Kellogg School of Management. "Whether visitors are
looking to secure tips for work or simply find food for thought, they will
find a topic that will pique their interest and spark creativity."
Built on the premise that great leaders have great insight, Kellogg
Insight takes detailed research articles published primarily in academic
journals and makes them easily available to the general reader and time-
starved business leader.
"Kellogg Insight was developed in response to student and alumni requests
for a digest that reflects an up-to-date account of what our faculty is
producing," said Kathleen Hagerty, senior associate dean: faculty and
research. "This initiative will continue to be supported by the Kellogg School
and a team of dedicated PhD and MBA candidate writers, as well as accomplished
science writers, who work with faculty to summarize their research in a
concise, compelling manner."
About the Kellogg School of Management at Northwestern University
The Kellogg School of Management at Northwestern University was founded
in 1908 and is widely recognized as a global leader in management education.
The school, located just outside of Chicago, is home to a renowned,
research-based faculty and MBA students from around the globe. The Kellogg
School's academic portfolio includes the Full-Time, Part-Time and Executive
MBA Programs and the nondegree Executive Education Program. The school offers
three joint-degree programs: the JD-MBA, MD-MBA and the Master of Management
and Manufacturing (MBA-MEM). Additionally, the Kellogg School of Management
offers an Executive MBA Program in Miami and has alliances with business
schools in Europe, Asia, the Middle East and Canada. To learn more, visit
For further information:
For further information: Meg Washburn of the Kellogg School of
Management at Northwestern University, +1-847-491-5446,
firstname.lastname@example.org Web Site: http://www.northwestern.edu