Company to provide one-half billion breakfasts globally by end of 2016
Kellogg to provide 1/2 billion #breakfasts to help children and families
worldwide #hungerrelief [http://ow.ly/hYgnx]
Kellogg Canada pledging to help 1 in 7 Canadian children who live in
poverty and are at risk of going to school on an empty stomach by
expanding breakfast club programs
MISSISSAUGA, ON, Feb. 25, 2013 /CNW/ - Because one in eight people
around the world face food insecurity each day, Kellogg Company and its
foundation, the Kellogg's Corporate Citizenship Fund, pledged today to
provide one-half billion servings of breakfast to children and families
who need it most, through its new Breakfasts for Better Days™ initiative. In total, the company will donate 1 billion servings of
cereal and snacks in its support of global hunger relief by the end of
"Because we believe in the power of breakfast to feed better days and
better lives, we are focusing our philanthropic efforts on providing
breakfast to those who need it most," said John Bryant, President and
CEO, Kellogg Company. "As a leading producer of breakfast foods, we
know first-hand the importance of starting the day right - and believe
the most positive impact Kellogg can have on the world is through our
Far too many children and families around the world go without breakfast
every day. And, in Canada, it's no exception with 1 in 7 children
living in poverty and at risk of going to school on an empty stomach2.
"Kellogg Canada has a long-standing commitment of giving back to our
communities and helping those less fortunate," said Carol Stewart,
President and CEO, Kellogg Canada Inc. "As a food company we understand
the importance of addressing the growing hunger problem in Canada and
are committed to doing our part to help feed better days and brighter
Building on the company's already successful partnership with Breakfast
Clubs of Canada, Kellogg Canada will work to continue expanding
breakfast programs across the country and advocating for the important
role breakfast plays in the diet. In addition, it will continue its
long-standing support of food banks through product and financial
donations. To date, Kellogg Canada has donated more than one million
dollars in cash and 2.5 million pounds of food to support hunger relief
in Canada in the past five years alone.
The launch of Breakfasts for Better Days™ also coincides with the celebration of National Breakfast Day (March 7,
2013) and the second annual Share Breakfast movement, which is yet
another way that Kellogg Canada is making it easy for families to join
in the company's efforts to provide breakfasts to children in need.
Families across Canada can share a breakfast with a child in need by
visiting www.kelloggs.ca/SYB in early March.
With the Breakfasts for Better Days™ global initiative, Kellogg Company continues to build on its
long-standing leadership and commitment to hunger relief. The company
has donated $68 million in cash and $129 million in products to
charitable organizations across the world since 2008.
For additional information about Breakfasts for Better Days™, visit www.kelloggs.ca.
About Kellogg Canada Inc.
Driven to enrich and delight the world through foods and brands that
matter, Kellogg Canada is the leading producer of ready-to-eat cereal
in Canada. Every day, our well-loved brands nourish families so they
can flourish and thrive. These include All-Bran*, Corn Flakes*, Corn
Pops*, Eggo*, Fibre Plus*, Froot Loops*, Frosted Flakes*, Kashi*,
Kellogg's* Two Scoops* Raisin Bran, Mini-Wheats*, Nutri-Grain*,
Pop-Tarts*, Pringles*, Rice Krispies*, Special K* and Vector* and many
more. To learn more about Kellogg Canada, please visit www.kelloggs.ca.
* © 2013, Trademark of Kellogg Company used under licence by Kellogg
About Kellogg Company
At Kellogg Company (NYSE: K), we are driven to enrich and delight the
world through foods and brands that matter. With 2012 sales of $14.2
billion, Kellogg is the world's leading cereal company; second largest
producer of cookies, crackers and savory snacks; and a leading North
American frozen foods company. Every day, our well-loved brands
nourish families so they can flourish and thrive. These brands include Kellogg's®, Keebler®, Special K®, Pringles®, Frosted Flakes®, Pop-Tarts®, Corn Flakes®, Rice Krispies®, Kashi®, Cheez-It®, Eggo®, Coco Pops®, Mini-Wheats®, and many more. To learn more about our responsible business leadership,
foods that delight and how we strive to make a difference in our
communities around the world, visit www.kelloggcompany.com.
1 The goal of one billion servings is based on an approximate serving
size of one ounce.
SOURCE: Kellogg Canada Inc.
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