Kellogg Company Acquires Assets of IndyBake Products LLC and Brownie Products Co.



    BATTLE CREEK, Mich., Sept. 3 /CNW/ -- Kellogg Company today announced
that it has acquired the assets of IndyBake Products LLC and Brownie Products
Co., a privately held contract manufacturing business that produces cracker,
cookie and frozen dough products. IndyBake Products and Brownie Products' two
manufacturing facilities, located in Seelyville, Ind., and Gardner, Ill., will
be integrated into Kellogg's U.S. Snacks manufacturing network.
    Terms of the transaction were not disclosed. Combined revenues for
IndyBake Products and Brownie Products were approximately $50 million in 2007.
    "Expanding our snacks business is a key element of Kellogg's business
strategy and commitment to driving sustainable growth," said David Mackay,
President and Chief Executive Officer, Kellogg Company. "This acquisition will
help us expand our capacity to manufacture existing and proprietary snacks
products as well as enable new product innovations."
    IndyBake Products and Brownie Products have been a partner to Kellogg for
many years as a snacks contract manufacturer. Approximately 150 IndyBake
Products and Brownie Products employees joined Kellogg upon closing.
    With 2007 sales of nearly $12 billion, Kellogg Company (NYSE:   K) is the
world's leading producer of cereal and a leading producer of convenience
foods, including cookies, crackers, toaster pastries, cereal bars, frozen
waffles and meat alternatives. The company's brands include Kellogg's(R),
Keebler(R), Pop-Tarts(R), Eggo(R), Cheez-It(R), Club(R), Nutri-Grain(R), Rice
Krispies(R),  Special K(R), All-Bran(R), Mini-Wheats(R), Morningstar Farms(R),
Famous Amos(R), Ready Crust(R) and Kashi(R).  Kellogg products are
manufactured in 19 countries and marketed in more than 180 countries around
the world.  For more information, visit the Kellogg Company website at
www.kelloggcompany.com .




For further information:

For further information: North America Media: Kris Charles,
+1-269-961-3799, or Analyst: Joel Wittenberg, +1-269-961-2078, both for
Kellogg Company Web Site: http://www.kelloggcompany.com

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