Kellogg Canada gives Canadians some Satisfaction



    TORONTO, March 3 /CNW/ - Kellogg Canada is helping Canadians control
their hunger with the launch of Kellogg's(*) Special K(*) Satisfaction(*), a
great-tasting, whole-grain, low-fat cereal with 10 grams of protein and four
grams of fibre per serving. A delicious blend of whole grain flakes, rice
crisps, rice-soy squares and crunchy oat clusters, Kellogg's Special K(*)
Satisfaction(*) helps keep you feeling fuller longer and able to resist
temptation.
    According to the Journal of the American College of Nutrition,
high-protein diets help people feel fuller for longer periods and protein may
help with body weight management.(1) Research has also shown fibre helps you
feeling satisfied longer.(2)
    "Studies show that half of Canadians are extremely or very concerned
about managing their weight,(3) however, finding long-term solutions to help
achieve weight loss goals can be challenging," said Bev Callaghan, Registered
Dietitian. "One strategy that I encourage is increasing protein and fibre
intakes by eating foods like new Special K(*) Satisfaction(*) cereal, which can
help keep you feeling fuller longer so that you are better able to resist
temptation."
    Managing your hunger starts with breakfast. Those who skip breakfast
often do so because they are not hungry or feel they don't have enough time.
While breakfast might not seem very important when you've slept through your
alarm and are rushing off to work, experts say it is the most important meal
of the day.
    "Breakfast is a very important meal, particularly for those trying to
manage their weight," said Johanne Trudeau, Director of Nutrition Marketing,
Kellogg Canada. "Studies prove that people who eat breakfast are less likely
to overeat later in the day and have a healthier body weight than those who
skip breakfast."
    Adding more protein and fibre to your diet is one key strategy to help
with weight management. It's also important to eat a healthy diet based on
Canada's Food Guide, eat low fat foods, watch your portion sizes and exercise
every day.
    In addition to being a good source of protein and high in fibre, each
one-and-a-quarter-cup serving of Kellogg's Special K(*) Satisfaction(*) is low in
fat, trans fat free and a source of 10 essential vitamins and minerals.
Kellogg's(*) Special K(*) Satisfaction(*) cereal is available in grocery stores
across Canada and retails for approximately $5.49/445g box.
    For more tips and information on eating well and maintaining a healthy
body weight, please visit www.specialk.ca

    About Kellogg Canada

    Founded in 1914, Kellogg Canada is the leading manufacturer of
ready-to-eat cereal in Canada. The company's brands include Special K(*),
Vector(*), All-Bran(*), Kellogg's Corn Flakes(*), Kellogg's(*) Two Scoops(*) Raisin
Bran, Eggo(*), Nutri-Grain(*), Rice Krispies(*), Pop-Tarts(*), Kellogg's Frosted
Flakes(*) and Froot Loops(*). In addition to providing nutritious, high-quality
foods, Kellogg Canada is committed to educating consumers about the importance
of a balanced diet and physical activity through responsible packaging,
brochures, advertising and symposia developed with the scientific and medical
communities. For more information, visit the Kellogg Canada Web site at
www.kelloggs.ca.

    
    (*) (C) 2008, Trademark of Kellogg Company used under licence by Kellogg
        Canada Inc.

    ---------------------------------
    (1) Halton TL, Hu FB. The effects of high protein diets on thermogenesis,
        satiety and weight loss: A critical review. J Am Coll Nutr 2004;
        23:373-385.
    (2) Burton-Freeman B. Dietary fiber and energy regulation. J Nutr 2000;
        130:272S-275S
    (3) 2005 Health Omnibus - Synovate
    




For further information:

For further information: Melanie Dulos, Heather Hopkins, APEX Public
Relations, (416) 924-4442 ext. 254/251, mdulos@apexpr.com,
hhopkins@apexpr.com; Lores Tomé, Kellogg Canada, (905) 290-5237,
lores.tome@kellogg.com


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