KEEN inspires everyone to stand up for the Canadian outdoors one boot at a time



    KEEN will donate $5 for every submitted Boot Across Canada

    TORONTO, May 4 /CNW/ - KEEN Canada - a leader in hybrid outdoor
performance products, including footwear, socks and bags - is launching KEEN
BOOTS ACROSS CANADA, an innovative initiative designed to inspire people who
are passionate, active and involved with making a positive impact to the
outdoors around us.

    
    KEEN Boots Across Canada includes 3 major components:

    1.  PLAYING in the outdoors - hiking, kayaking, cycling or volunteering -
        and discovering the beauty of Canadian trails and waterways.
    2.  CREATING in the outdoors - and uploading photos of one's Boots Across
        Canada and possibly winning free KEEN gear.
    3.  CARING about the outdoors - the outdoor company will donate $5 for
        every boot photo submitted on their website to The Bruce Trail
        Conservancy or to the Trans Canada Trail for the conserving and
        preservation of Canadian trails and waterways.
    

    At the center of the campaign is the online submission form
(www.keencanada.ca/BootsAcrossCanada) where in real time, it keeps track of
the number of Boots Across Canada and the corresponding growing donation
amount.
    "The campaign is an exciting opportunity to motivate everyone from coast
to coast to get outside and either be recreational or to help give back by
volunteering for trail cleanup," explains Heather Taylor, KEEN Canada's
marketing director.
    Online submissions are being accepted until October 31, 2009. For more
information, please visit www.keencanada.ca.

    About KEEN

    KEEN Inc., manufacturer of hybrid footwear, socks and bags, is an outdoor
brand that delivers innovative hybrid products, enabling all outdoor
enthusiasts to live an active lifestyle. Founded in 2003, KEEN was first
recognized for its Newport sandal, which featured patented toe protection
technology. The company strives to demonstrate integrity and leadership,
especially on social and environmental commitments, while promoting an
inclusive outdoors community. Through its giving program Hybrid.Care, the
company provides support to a variety of social and environmental
organizations around the globe.




For further information:

For further information: Heather Taylor, heather@keencanada.ca, (416)
566-3082

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KEEN CANADA

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