Company to Present on Social Media Behavior and Deep Root Cause Analysis
at iStrategy Toronto December 4
TORONTO, Dec. 4, 2012 /CNW/ - Companies are drowning in a sea of big,
unstructured, noisy data. Whether it's social media chatter, email or
survey results, how do you filter the noise and take action?
Kaypok Inc., a company spun off from York University research with
support and funding from MaRS Innovation, uses a contextual natural
language process to automatically interpret the meaning of raw data —
without analysts, advance preparation, special databases or lag time.
"Kaypok™ filters, categorizes, identifies meaning and measures the root
cause and emotions buried within unstructured text to understand what
people are saying and feeling," said Razieh Niazi, founder and CEO.
Niazi, an experienced entrepreneur in her native Iran, developed the
technology during her Ph.D. candidacy at York University. "Kaypok™ allows users to spend less time analyzing their data and more time
acting on unbiased, real results. While other services tell you what and how many, Kaypok™ can tell you
why consumers behave the way they do."
In less than three months, the company has partnered with leading
financial, entertainment and communications companies to produce
real-world case studies and trials that demonstrate the power of its
Howard Morton, a board advisor and shareholder in the start-up company,
will unveil Kaypok's™ groundbreaking capability at Toronto's iStrategy
conference. The iStrategy digital marketing conference was selected as
an ideal venue to introduce Kaypok's capability with senior executives
who believe that their business's success requires a sound digital
"Big data is an issue many companies are wrestling with — from
telecommunications to multi-national financial institutions," said
Morton. "At the iStrategy iPitch session at 4pm, we'll share how
Kaypok's™ software engine allows organizations to make sense of that
overwhelming data in a way that can inform business, customer service
and marketing strategies. This software is intelligent enough to
identify key informational trends without subjective parameters —
insight that, at this point in time, is unobtainable without extensive
About Kaypok Inc.
Kaypok Inc. is a leading big data technology start-up being commercialized
through a partnership between MaRS Innovation and Innovation York, the commercialization office for York University. The software's high-performance algorithm transforms noisy,
unstructured big data by automatically filtering and categorizing text
regardless of source (e.g., email, survey results, social interactions,
etc.). Kaypok™ allows companies to determine the root causes and
underlying emotions driving their customers' feedback. Visit us at kaypok.com, follow us on Twitter @KaypokInc or call 1-877-9KAYPOK to learn how we can help you find the root of
your data insight.
Image with caption: "Kaypok Inc. Logo (CNW Group/Kaypok Inc.)". Image available at: http://photos.newswire.ca/images/download/20121204_C5859_PHOTO_EN_21495.jpg
SOURCE: Kaypok Inc.
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