KARL LAGERFELD SAS Signs Global Eyewear License Agreement With Marchon Eyewear, Inc.



    PARIS, Sept. 27 /CNW/ -- KARL LAGERFELD SAS announced today a strategic
licensing alliance with Marchon Eyewear, Inc., to create KARL LAGERFELD men's
and women's eyewear starting with the 2008 collection.  The agreement will
give Marchon, one of the most prominent eyewear companies, the exclusive
worldwide license to design, manufacture and distribute both the sun and
ophthalmic collections for the KARL LAGERFELD eyewear line.
    "Dark glasses are like portable eye shadow and the world looks more
beautiful through tinted glasses.  Everybody looks 10 years younger," states
Karl Lagerfeld.  "That is why I wear dark glasses always."
    "It is with great pleasure that we announce the launch of the eyewear
collection by legendary designer, Karl Lagerfeld.  His influential style and
distinctive designs will be offered in both sun and optical frames," said Al
Berg, President and CEO, Marchon Eyewear, Inc. "The exclusive KARL LAGERFELD
brand will complement Marchon's expanding global portfolio."
    The new collection has been developed in collaboration with Karl
Lagerfeld and the design duo Christian Roth and Eric Domege, who are
supporting Marchon on this exciting launch.  The design and palette will
reflect the spirit and sophistication of the KARL LAGERFELD brand. The sunwear
collection will debut at retail in January 2008 and the eyewear collection in
April 2008.
    Both collections will be sold worldwide in select department stores and
specialty stores.
    
    About KARL LAGERFELD SAS
    
    KARL LAGERFELD SAS and its affiliates design, source and market the
internationally acclaimed signature ready-to-wear collection KARL LAGERFELD, a
high end luxury collection which is designed and shown in Paris; in addition
to the contemporary men's and women's denim collection K KARL LAGERFELD. The
Company also offers an array of related accessories through strategic
licensing agreements. The Company's products can be found in boutique
specialty stores and department stores worldwide.
    
    Marchon Eyewear, Inc.
    
    Marchon Eyewear, Inc. is one of the world's largest manufacturers and
distributors of fashion and technologically advanced eyewear and sunwear.  The
company has a balanced and impressive range of collections with patented
products and world-famous brands including Calvin Klein, ck Calvin Klein,
COACH, Emilio Pucci, FENDI, Michael Kors Collection, Nautica, Nike and Sean
John.  Headquartered in New York, Marchon Eyewear, Inc. markets and
distributes its products globally with regional headquarters in Amsterdam,
Hong Kong and Tokyo and sales offices serving customers in a network of over
80 countries.  Production facilities are located in Italy, Japan and other
countries, allowing maximum flexibility.

    NOTE TO EDITOR: Photo available upon request.




For further information:

For further information: Jo-Di A. Moore for KARL LAGERFELD SAS,
+1-212-548-1634, jmoore@karllagerfeld.com; or Robert Schienberg, Marchon,
+1-631-755-2020 ext. 2255, rschienberg@marchon.com

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KARL LAGERFELD SAS

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