Kapalua Resort launches energy conservation initiative with MicroPlanet products



    Pilot Test Conducted to Save Energy and Reduce Greenhouse Gas Emissions

    Stock Symbol: MP
    Exchange: TSXV
    Outstanding Shares: 29.8 million
    Web Site: www.microplanet.com

    KAPALUA RESORT, MAUI, HI, Sept. 24 /CNW/ - As part of Maui Land &
Pineapple Company's ongoing commitment to energy conservation and
sustainability practices, the company has conducted a pilot program over the
past six months to test the effectiveness of MicroPlanet products at its
facilities in the Kapalua Resort. MicroPlanet is a high technology, energy
conservation company that introduced its commercial 3-Phase and residential
voltage regulation systems to Kapalua Resort in an effort to reduce energy
consumption and reduce greenhouse gas emissions.
    The results of the first pilot site indicate the new technology is saving
12.87% on kWh consumption and reducing kVAR by 34.48% for the entire
commercial building at the pilot site at Kapalua Resort. The equipment is
expected to have a payback period of less than three years.
    Cliff Smith, Development Manager for Maui Land & Pineapple Company (MLP),
remarked, "We were very impressed with the results of the pilot tests and see
further implementation of the MicroPlanet technology as the perfect
opportunity to be true to our vision of wise resource stewardship with the
added benefit of reducing costs."
    MicroPlanet's technology helps to reduce the total amount of energy we
need to produce by significantly increasing the efficiency of the electric
grid. MicroPlanet's products dynamically manage the voltage delivered to a
business or home to optimal levels, which saves energy, lowers electricity
bills and helps reduce greenhouse emissions. The products also reduce peak
period demand and can improve utility services.
    "The partnership with MLP is significant for MicroPlanet. It is further
validation that our commercial 3-Phase products are being rapidly adopted by
clients to reduce energy consumption and greenhouse emissions. MicroPlanet has
now installed over 600 systems with clients and in pilot programs that
continue to return very positive results," said Bruce Lisanti, President and
CEO of MicroPlanet.
    MLP, which is developing several new projects within Kapalua Resort, is
committed to green building with low-emitting materials, using
state-of-the-art sustainable land use management plans and energy reducing
power systems. For more information on Kapalua Resort development plans,
contact Smith at (808) 665-5463 or by email: csmith@mlpmaui.com. To find out
more about MicroPlanet technology, contact Lisanti at (206) 625-0851 or by
email: blisanti@microplanet.com.

    About KAPALUA RESORT

    Kapalua Resort is a 23,000-acre, master-planned community set amidst a
working pineapple plantation on Maui's northwest coast. The resort is renowned
for its world-class golf courses - The Bay and The Plantation Courses; ten
residential communities, including the upcoming Residences at Kapalua Bay;
premier accommodations at The Ritz-Carlton, Kapalua; The Kapalua Villas, a
vacation rental program; Kapalua Luxury Homes, a luxury home rental program; a
tennis complex; three white sand beaches, including two of America's Best
Beaches, and a myriad of restaurants and shops. Kapalua Resort hosts a
signature event series each year: the PGA TOUR's season-opening Mercedes-Benz
Championship in January, Whale Quest Kapalua in February, The Ritz-Carlton,
Kapalua's Celebration of the Arts festival in April, Kapalua Wine & Food
Festival in June and the Kapalua LPGA Classic beginning October 2008. For more
information, visit kapalua.com.

    About MAUI LAND & PINEAPPLE COMPANY, INC.

    Maui Land & Pineapple Company, Inc. (AMEX:   MLP) is committed to the
integration of agriculture, natural resource management and eco-effective
design principles to create and manage holistic communities. MLP's vision of
holistic communities is based on the traditional Hawaiian model of ahupua'a, a
system of self-reliance which incorporates the artful use of land and water
resources to sustain island life indefinitely. MLP is a Hawai'i corporation
and successor to a business organized in 1909. Its principal operating
subsidiaries are Maui Pineapple Company Ltd., a producer and marketer of
Maui-grown pineapple, and Kapalua Land Company Ltd., operator of Kapalua
Resort, a master-planned resort community in West Maui. To find out more, see
mauiland.com.

    About MICROPLANET, INC.

    MicroPlanet is a public company whose common shares are listed for
trading on TSX Venture Exchange (TSXV) under the symbol: "MP". The Company has
approximately 29.8 million common shares outstanding. Visit MicroPlanet at:
www.microplanet.com and www.investorfile.com.
    MicroPlanet is a trademark of MicroPlanet. All other trademarks and
registered trademarks are those of their respective companies.

    THIS NEWS RELEASE MAY CONTAIN FORWARD-LOOKING INFORMATION. ACTUAL FUTURE
RESULTS MAY DIFFER MATERIALLY FROM THOSE CONTEMPLATED. THE RISKS,
UNCERTAINTIES AND OTHER FACTORS, BOTH KNOWN AND UNKNOWN, THAT COULD INFLUENCE
ACTUAL RESULTS MAY BE SUBSTANTIAL AND INCLUDE THOSE DESCRIBED IN DOCUMENTS
FILED WITH REGULATORY AUTHORITIES, SUCH AS THE COMPANY'S MOST RECENTLY FILED
ANNUAL AND QUARTERLY REPORTS AND ANNUAL INFORMATION FORM. ACCORDINGLY, NO
ASSURANCES CAN BE GIVEN THAT ANY OF THE EVENTS ANTICIPATED BY THE
FORWARD-LOOKING STATEMENTS WILL TRANSPIRE OR OCCUR, OR IF ANY OF THEM DO SO,
WHAT BENEFITS THE COMPANY WILL DERIVE THEREFROM.

    THE TSX VENTURE EXCHANGE HAS NEITHER APPROVED NOR DISAPPROVED OF THE
    INFORMATION CONTAINED HEREIN.

    %SEDAR: 00020555E




For further information:

For further information: MicroPlanet Company Contacts: Bruce Lisanti,
President & Chief Executive Officer, Tel: (206) 625-0851,
blisanti@microplanet.com; MicroPlanet Investor Relations: Gerry Wimmer,
INVESTORFILE.com, Tel: (416) 360-8895, Toll Free: 1-888-894-8222,
gwimmer@investorfile.com

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MicroPlanet Technology Corp.

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