Kangaroo TV(R) Sign Exclusive Marketing and Distribution Agreement with MM MerchandisingMedia to Further Build F1 Business



    
    Kangaroo inks three-year deal to leverage reach of powerful German
    marketer and distributor
    

    MIRABEL, Canada and MUNICH, Germany, April 7 /CNW Telbec/ - Though it is
still early days in the 2009 Formula One Championship, Kangaroo TV announces
that it has signed a key marketing and distribution agreement with MM
MerchandisingMedia, a wholly-owned subsidiary of German media conglomerate
ProSiebenSat 1 that specialises in sports marketing and merchandising.
    For Kangaroo, this agreement is a key component of its strategy to
develop and grow the F1 property: it gains a powerful marketing and
distribution arm for its wireless devices and related services in order to
increase its reach and drive greater revenue at all Formula One events
worldwide for the next three years. And it does so, with a company that
already has strong marketing relationships in the sport. As an exclusive
marketing and distribution partner, MM Merchandising Media has agreed to a
variety of performance clauses such as sales targets and guaranteed yearly
revenue levels.
    With this marketing and distribution agreement in hand, Kangaroo TV will
now focus its energies and resources on further developing and enriching its
unique F1 fan experience proposition, while also remaining the Formula One
Administration rights holder responsible for the content rich wireless
broadcast. MM MerchandisingMedia will have responsibility for marketing and
commercializing the Kangaroo TV handsets using its extensive and effective
global distribution channels. Those channels include strong and direct access
to eight key European F1 markets. As well, Kangaroo TV will benefit from a
marketing and distribution partner, who is very familiar with Formula One
where it currently represents other prestigious global brands, and who can
quickly transition into and ramp up its F1 business.
    "Over the past year, Kangaroo has been building momentum within its
sports properties, through great execution with teams and sponsors. One key
area we wanted to improve on was distribution, especially to get better and
faster access to the market at each F1 event. We looked long and hard for the
best possible distribution partner and MM MerchandisingMedia stood out, based
on their performance record." said Robert Mimeault, CEO of Kangaroo Media. "So
for us to partner with a global marketing and distribution company like them
fits perfectly with our desire to maximise the potential of our property
rights and to focus more on our core competency, the fan experience."
    "We have closely followed the Kangaroo TV phenomenon in Formula One for
quite some time. As a media conglomerate with a fast growing distribution and
merchandising component, we felt Kangaroo TV was very complementary to our
current product and service portfolio," said Sabine Eckhardt, Managing
Director of MM MerchandisingMedia. "This great opportunity and the chemistry
between our management teams contributed to our final decision. We are
convinced we can grow this business significantly and successfully, even in
the current economic environment.
    Kangaroo TV provides access to the main F1 international race broadcast,
in-car driver cameras, team radio audio, including driver-to-pit
conversations, live commentary and radio play-by-play when available, race
timekeeping, leader board and statistics in real-time, current event news and
information, biographic files on teams and drivers.

    About Kangaroo Media Inc.

    Kangaroo Media Inc. is a market leader in enhancing the in-venue sports
fan experience. The company develops and commercializes hand-held wireless
audiovisual multi-functional entertainment systems that enable users to create
and tailor their on-site viewing experience of sporting events. Kangaroo
Media's technology delivers real-time video, audio and data content to each
fan's hand-held Kangaroo TV device. Kangaroo Media is headquartered near
Montreal, Canada, is listed on the TSX Venture Exchange as KTV.V. For more
information, visit www.kangaroo.tv.

    About MM MerchandisingMedia and ProSieben Sat1

    MM MerchandisingMedia, is the licensing division and music competence
centre of the ProSiebenSat.1 Group and its scope of business includes the
areas of Licensing, Sports Merchandising, Music and Teleshopping. It is a full
service agency that covers the entire value chain of merchandising, from
acquisition of rights, to promotion, sales and distribution of products and
services to consumers and viewers
(http://en.merchandisingmedia.com/geschaeftsfelder/). With 26 over the air TV
stations channels and 22 radio networks in 13 European countries, its parent
company the ProSiebenSat.1 Group, is one of the largest and most successful
pan-European media corporations. Its station Sat.1, ProSieben, kabel eins and
N24 make it the largest commercial over the air TV Corporation in Germany. In
the Netherlands the Group owns TV stations Veronica, Net 5 and SBS 6; in
Belgium VT 4 and Vijf TV; in Sweden Kanal 5 and Kanal 9; in Norway TVNorge and
FEM; in Denmark Kanal 4, Kanal 5 and SBS Net; in Hungary TV2; in Romania Prima
TV and Kiss TV; in Austria Puls 4. Additionally, with 9Live (the largest Call
TV station in Germany), the Group owns maxdome, Germany's largest
video-on-demand platform, and has interests in innovative Internet services
such as the Video Community MyVideo.de and the Social Network lokalisten.de.
ProSiebenSat.1 employs 6,000 staff across Europe. The Company is listed on
MDAX and headquartered in Munich (http://en.prosiebensat1.com/).

    Forward-looking statement

    This news release may contain forward-looking information. These
statements relate to future events or future performance and reflect
management's current expectations and assumptions. Such forward-looking
statements reflect management's current beliefs and are based on information
currently available to management of Kangaroo Media. A number of factors could
cause actual events, performance or results to differ materially from the
events, performance and results discussed in the forward-looking statements.
These forward-looking statements are made as of the date hereof and Kangaroo
Media does not assume any obligation to update or revise them to reflect new
events or circumstances.

    
    Neither the TSX Venture Exchange nor its Regulation Services Provider (as
    that term is defined in the policies of the TSX Venture Exchange) accepts
    responsibility for the adequacy or accuracy of this release.
    
    %SEDAR: 00019975E




For further information:

For further information: Kangaroo Media Inc.: Alain Charette, + 44 (0)
7947 640 093 (Mobile), (514) 516-1815, alain.charette@kangaroo.tv,
www.kangaroo.tv; MM MerchandisingMedia: Oliver Candiani, +49 (89) 95 07-86 80,
+49 (175) 1815680 (Mobile), oliver.candiani@merchandisingmedia.com,
http://en.merchandisingmedia.com/geschaeftsfelder/

Organization Profile

KANGAROO MEDIA INC.

More on this organization


Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890