SAO PAULO, Brazil, WOKING, UK et MIRABEL, QC, Oct. 24 /CNW Telbec/ -
Kangaroo TV Launches New and Unique Formula One Content at Brazilian Race of
the Kangaroo TV service at every Formula One Grand Prix worldwide, launched
new and exclusive content on the handheld multimedia device by supplying
specially-produced off-track programming to Kangaroo TV users at the Brazilian
Grand Prix held over the weekend.
The unique content included team news updated daily from Sao Paolo;
drivers and team personnel shared race previews, insights into the demands of
the Interlagos circuit, and even answered specific questions posed by fans.
This aired during between events.
Steve Wright, Senior Partner Manager of Mclaren said, "Kangaroo TV has
developed a great idea to further enhance the F1 experience for fans from the
comfort of their seats in the grandstands. The Kangaroo TV pilot program
featured team footage and presented a new avenue for team partners and
sponsors to show their support."
This new specialized channel offers broader visibility opportunities,
increasing our reach and potential audience. Moreover, the exclusive content
is posted on the web, exclusively on the Kangaroo Media website, enlarging the
experience to a wider public.
"This new Kangaroo TV programming breaks new ground and delivers added
value for the racing fans," explained Kangaroo TV CEO Marc Arseneau. "It
enabled them to access otherwise unavailable behind the scene information and
images, increasing their understanding and appreciation of the teams and the
sport. This unique content will truly enhance the F1 experience in the
"Furthermore, this successful launch represents a major step in Kangaroo
TV development as content producer; opening ways to creative added value
opportunities to reach target audiences." added Marc Arseneau, CEO.
Kangaroo TV will deliver live race action and behind-the-scenes
information to fans at the circuit in the 2008 Formula One championship.
About Kangaroo Media Inc.
Kangaroo Media Inc. develops, manufactures, commercializes, sells and
rents hand-held wireless audiovisual multi-functional entertainment systems
that allow users to enhance their on-site viewing experience of sporting
events. Kangaroo Media's unique proprietary technology delivers real-time
video, audio and data content to each fan's hand-held Kangaroo TV device. It
gives fans the ability to create their own live-action sporting event on-site.
Kangaroo Media, headquartered near Montreal, Canada, is listed on the Toronto
Stock Exchange (www.tsx.com) as KTV. For more information, visit
This news release contains forward-looking information. These statements
relate to future events or future performance and reflect management's current
expectations and assumptions. Such forward-looking statements reflect
management's current beliefs and are based on information currently available
to management of Kangaroo Media. A number of factors could cause actual
events, performance or results to differ materially from the events,
performance and results discussed in the forward-looking statements. These
forward-looking statements are made as of the date hereof and Kangaroo Media
does not assume any obligation to update or revise them to reflect new events
(The TSX does not accept responsibility for the adequacy or accuracy of
For further information:
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