Kangaroo TV completes successful trial of handheld TV service in HSBC World Match Play Golf Championship



    WENTWORTH, UK, Oct. 16 /CNW Telbec/ - Adding to their cache of top-tier
sporting events, Kangaroo TV Europe successfully completed the first test of
the innovative spectator technology in the HSBC World Match Play Golf
Championship. About 50,000 people attended the four-day tournament in
Wentworth, England, which hosted 16 world-class players and was won by
Ernie Els. The Kangaroo TV was distributed to up to 300 spectators daily for a
total of close to 1,000 that had the opportunity to use the device amongst
guests, sponsors, officials, Marshalls and general public. The service was
loaded with live video of the Tournament TV and BBC World Feed, updated
scorecards and quick reference match-lists. Spectators roaming the course also
had access to the BBC audio feed and "on-course radio" commentary.
    "The European Tour is continually looking for ways to enhance the
spectator experience," said Mark Lichtenhein, PGA European Tour Director of
Broadcasting and New Media. "Kangaroo TV helped accomplish that goal by giving
spectators at the course complete coverage. Users were excited about being
able to anticipate the arrival of the players, having just seen the previous
holes played on the Kangaroo TV. We're grateful to HSBC for supporting the
integration of this innovative technology into the Championship."
    Tournament Director Senior Vice President, IMG, Marc Webster agreed
saying, "Kangaroo TV was a benefit to users, who were able to drop into the
live world feed, access the scorecards and get match-list updates from the
green. Immediate access to player/event information, tee times, hole/course
maps, and even weather forecasts, meant spectators didn't miss a thing."
    "This successful trial is another strategic milestone in the rollout of
Kangaroo Media's business plan, " said Marc Arseneau, CEO. "It paves the way
for potential partnerships in professional golf, which represents a
significant market opportunity for our approach to content generation and our
technology. Continuing to grow our portfolio with tier 1 sport properties
continues to be our key focus. "
    "Kangaroo TV continues to change the way live sports are enjoyed, one
sport at a time," stated Alain Charette, VP of Corporate Development and GM of
Kangaroo TV Europe. "Match play and stroke play are perfect for the Kangaroo
TV service. With multiple matches being played, viewers have the choice of
which match to follow, and whether to walk the fairway or stand near a green.
Kangaroo TV allows them access to all live play."
    Kangaroo Media, a Canadian media company, calls its system "Kangaroo TV"
simply because the device allows the user to hop between various audio, video
and data options. Following this successful test, look for the Kangaroo TV
service available to the public in future international major golf
tournaments.

    About Kangaroo Media Inc.

    Kangaroo Media Inc. develops, manufactures, commercializes, sells and
rents hand-held wireless audiovisual multi-functional entertainment systems
that allow users to enhance their on-site viewing experience of sporting
events. Kangaroo Media's unique proprietary technology delivers real-time
video, audio and data content to each fan's hand-held Kangaroo TV device. It
gives fans the ability to create their own live-action sporting event on-site.
Kangaroo Media, headquartered near Montreal, Canada, is listed on the Toronto
Stock Exchange (www.tsx.com) as KTV. For more information, visit
www.kangaroo.tv

    Forward-looking statements

    This news release contains forward-looking information. These statements
relate to future events or future performance and reflect management's current
expectations and assumptions. Such forward-looking statements reflect
management's current beliefs and are based on information currently available
to management of Kangaroo Media. A number of factors could cause actual
events, performance or results to differ materially from the events,
performance and results discussed in the forward-looking statements. These
forward-looking statements are made as of the date hereof and Kangaroo Media
does not assume any obligation to update or revise them to reflect new events
or circumstances.

    (The TSX does not accept responsibility for the adequacy or accuracy of
this release.)
    %SEDAR: 00019975EF




For further information:

For further information: Kangaroo Media Inc.: Investors Relations:
Claude Michaud, Executive Vice-President and Chief Financial Officer, (450)
595-2004, cmichaud@kangaroo.tv; Media Relations: Europe: Nadia Petrossi, UK
mobile: 44 7947 640081, npetrossi@kangaroo.tv; Canada: Emilie Verret, (514)
844-6665 ext. 228, Emilie.verret@edelman.com

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KANGAROO MEDIA INC.

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