Kangaroo media signs AT&T Williams for Kangaroo TV



    MONTREAL and MELBOURNE, Australia, March 14 /CNW Telbec/ - As the Formula
One season opens this weekend at the Australian Grand Prix, the AT&T Williams
team will launch a new customized AT&T Williams handheld Kangaroo TV. The AT&T
Williams team has acquired 500 sets of Kangaroo TV's innovative device which
will be provided to the team for all 18 races on the 2008 calendar with an
option to renew for two additional seasons thereafter.
    Recognizing the advantage of using the handheld device for live race
video, multi-lingual commentary and immediate timing and scoring, AT&T
Williams is adding Kangaroo TV's units to its Paddock Club and Premium
Grandstand hospitality programs. The sleek handsets, branded with the AT&T
William's team colors and marks, will also be used in the paddock and garage
area to keep team members informed and mobile throughout the busy race
weekend.
    "We have been using Kangaroo TV since 2006. However we feel that the new
AT&T Williams customized sets will allow our guests and fans to truly maximize
their Formula One experience," said Scott Garrett, Williams F1's Head of
Marketing, "Kangaroo TV with customized content gives us and our partners a
powerful tool to communicate our messages to our guests, no matter where they
are, while also making their Formula One weekend truly special."
    "The AT&T Williams Team recognizes the value of Kangaroo TV to help
upscale and differentiate its hospitality programs whether in the paddock,
Paddock Club, grandstands or even in the team garage or pit lane," said Alain
Charette, EVP Corporate Development and GM Kangaroo TV Europe. "Their guests
will be better informed, more engaged in Formula One and ultimately be more
dedicated to the Team."

    Exclusive images are available at
    ftp://wriftpgpsf:sakon@217.112.180.20/KTV/index.htm
    (Please copy and paste it into your web browser's "address" window)

    About Kangaroo Media Inc.

    Kangaroo Media Inc. develops, manufactures, commercializes, sells and
rents hand-held wireless audiovisual multi-functional entertainment systems
that allow users to enhance their on-site viewing experience of sporting
events. Kangaroo Media's unique proprietary technology delivers real-time
video, audio and data content to each fan's hand-held Kangaroo TV device. It
gives fans the ability to create their own live-action sporting event on-site.
Kangaroo Media, headquartered near Montreal, Canada, is listed on the Toronto
Stock Exchange (www.tsx.com) as KTV. For more information, visit
www.kangaroo.tv.

    Forward-looking statements

    This news release contains forward-looking information. These statements
relate to future events or future performance and reflect management's current
expectations and assumptions. Such forward-looking statements reflect
management's current beliefs and are based on information currently available
to management of Kangaroo Media. A number of factors could cause actual
events, performance or results to differ materially from the events,
performance and results discussed in the forward-looking statements. These
forward-looking statements are made as of the date hereof and Kangaroo Media
does not assume any obligation to update or revise them to reflect new events
or circumstances.

    (The TSX does not accept responsibility for the adequacy or accuracy of
    this release.)

    For additional information, exclusive images of the Williams F1 bespoke
Kangaroo TV and/or to sample the custom audio content, please contact Nadia
Petrossi (see below).
    %SEDAR: 00019975EF




For further information:

For further information: Investor Relations: Claude Michaud, Chief
Financial Officer, (450) 595-2004, cmichaud@kangaroo.tv; Media Relations:
Nadia Petrossi, (514) 781-4900, npetrossi@kangaroo.tv; Emilie Verret, (514)
844-6665, ext. 228, emilie.verret@edelman.com

Organization Profile

KANGAROO MEDIA INC.

More on this organization

News - Media

More on this organization


Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890