Kangaroo Media announces launch of its next generation fan experience enhancing technology & platform



    MONTREAL, May 20 /CNW Telbec/ - Kangaroo Media ( TSX-V: KTV.V), a
recognized leader in sports fan enhancement solutions and technologies today
announced the upcoming launch of its next generation of fan experience
enhancing technology & platform. The launch includes an all new Fan Experience
Control Center technology suite and a Generation III wireless hand-held
device.
    The Fan Experience Control Center hardware and software suite will expand
the ability to intelligently enhance and tailor the fan experience including
future capabilities to connect to an array of WEB-based fan community
applications and add-ons. The newly minted Gen III handheld will feature a
sleeker form factor with a prominent HD type LCD screen and new Wi-Fi
capabilities to broaden connectivity beyond the in-stadium venue.

    Fan Experience Control Center software suite for richer customization of
    fan experience at the event and beyond.

    Building on its numerous years of in-field experience and on user
feedback for its acclaimed service, the new Fan Experience Control Center has
been designed to run on existing and next-generation head-end hardware and
components and to allow seamless operation with legacy Kangaroo TV handhelds,
new Generation III Kangaroo TV handhelds and third party handsets such as
smartphones, PDAs and PSPs. The open architecture will also allow the
integration to WEB-based applets for out of venue applications. The main
components and features of the fan Experience Control center are:

    
    -  The Personalization and Activation Module that directs the
       "Experience" processor to create and route customized content by
       clusters of services down to individual users;

    -  The Experience processor which intelligently aggregates content to
       produce a unique personalized fan experience. The Experience
       processor has the ability to meta-tag and data mine through content
       repositories tailored to specific users or group of users;

    -  The Broadcasting module for aggregating and integrating all content -
       video, audio or data feeds - for cross-platform distribution over the
       air, via the WEB or via third party networks;

    -  Call to Action module for live or scheduled interactive messaging
       applications targeting groups or individual users present at the event
       or joining via the WEB;

    -  Sponsored Messaging and Advertisement module for the insertion of
       targeted and customizable messages and advertisements to users;

    -  Remote Monitoring and Operations module for head-end monitoring.
       Includes logging of alarms and all hardware and system components, the
       configuration of the experience and the gathering and logging of user
       usage. In addition, the Remote Monitoring and Operation Module
       enables the control center to run single or multiple head-end
       configurations in either a centralized or de-centralized
       architectures.
    

    Gen III handset features full user interactivity and connectivity, larger
    LCD screen and more processing power

    The fan enhancement experience has jumped to new level of customization
and personalization. The new wireless handheld will be an extension of the
in-venue giant screen and provide fans with exclusive content produced for
them. The Gen III handset will allow Wi-Fi connectivity. As such, it will put
stadium services at a fan's fingertips - such as on-line ordering of team
merchandise, concession food and sports venue tickets - and will expand fan
communities through live chatting on plays or spur-of-the-moment initiated
post-event get-togethers. Once out of the venue, the Kangaroo's Gen III device
will keep fans connected to their sports community through exclusive chat
forums, team updates and audio and video clip downloads, anywhere there is a
Wi-Fi hotspot.
    As well, the form factor for Kangaroo TV's Generation III wireless device
has changed dramatically and, while still light and easy to use, it now
features an HD type 4.3 inch screen for more display surface to optimize the
viewing of video and statistics presentation on the same screen. The sleeker
design integrates a smaller navigation key pad, and interaction with the
device will be made easier with the future touch screen capability of the
larger screen. A higher performing graphics engine will support a variety of
animated content and messages, an appealing feature for fans and advertisers
alike. Additionally, enhanced MPEG 4 decoding technologies and more processing
power will deliver better video quality using less bandwidth. Finally the Gen
III system has been designed around a Hardware Abstraction Layer concept
allowing ease of portability to third party hardware and handsets such as
increasingly popular Smartphones.

    
    The basic specifications and features of the Generation III hand-held:

    -  Wi-Fi enabling complete interactivity for in-venue and out of venue
       fan experience;
    -  HD type 16:9 aspect ratio, 4.3 inches, 480 X 272 pixels resolution LCD
       screen;
    -  New and improved graphics engine;
    -  Video decoder compatible with all MPEG 4 formats;
    -  USB port for add-on modules and VOD content;
    -  Replaceable high capacity Li-Ion battery pack.
    -  Microphone input and Touch Screen (to come).
    

    "The launch of our next generation of fan enhancing technology will
continue to position us a market leader. Built on our rich fan enhancement
experience and expertise, it includes features that we know will align with
new venue capabilities, cater to the growing demand for ways to attract and
keep fans in sports venues and create exciting and interactive communities
around sports franchises or properties, " said Robert Mimeault President and
CEO of Kangaroo Media. "We hope to see the first commercial implementation of
our Gen III system in the third quarter of our current fiscal year."
    Please visit www.kangaroo.tv/gen3 for more details about this
announcement.

    About Kangaroo Media Inc.

    Kangaroo Media Inc. is a market leader in enhancing the in-venue sports
fan experience. The company develops and commercializes hand-held wireless
audiovisual multi-functional entertainment systems that enable users to expand
and tailor their on-site viewing experience of sporting events. Kangaroo
Media's technology delivers real-time video, audio and data content to each
fan's hand-held Kangaroo TV device. It gives fans the ability to create their
own tailor-made live-action sporting event on-site. Kangaroo Media,
headquartered near Montreal, Canada, is listed on the TSX Venture Exchange as
KTV.V. For more information, visit www.kangaroo.tv.

    Forward-looking Statement

    This news release contains forward-looking information. These statements
relate to future events or future performance and reflect management's current
expectations and assumptions. Such forward-looking statements reflect
management's current beliefs and are based on information currently available
to management of Kangaroo. A number of factors such as the benefit of the
Agreement, the leveraging of the intellectual property it creates and the
increased intellectual property protection it provides could cause actual
events, performance or results to differ materially from the events,
performance and results discussed in the forward-looking statements. These
forward-looking statements are made as of the date hereof and unless required
by law Kangaroo does not assume any obligation to update or revise them to
reflect new events or circumstances.

    Neither the TSX Venture Exchange nor its Regulation Services Provider (as
    that term is defined in the policies of the TSX Venture Exchange) accepts
    responsibility for the adequacy or accuracy of this release.
    %SEDAR: 00019975E




For further information:

For further information: Kangaroo Media: Robert Mimeault, President and
CEO, (450) 595-2043, rmimeault@kangaroo.tv

Organization Profile

KANGAROO MEDIA INC.

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