Kaboose's Two Peas in a Bucket Redesign Drives 21% Increase in Sales as it Continues to Showcase and Service Scrapbooking Creativity



    TORONTO, Nov. 1 /CNW/ - Kaboose Inc. (TSX: KAB), the largest independent
family-focused online media company in North America, announced today that its
Two Peas in a Bucket property, the largest online scrapbooking community in
the United States, announced today that it recently completed its redesign,
expanding its community and shopping platform worthy of the artistry of its
users. Scrapbookers will be able to showcase and share their creativity in
exciting new ways on the newly redesigned TwoPeasinaBucket.com website.
    The new interactive features offer users a rich, dynamic and
easier-to-use online scrapbooking experience. Expanded search functions allow
for improved access to the distinct selection of scrapbooking products
available from top designers in the retail area and a broader gateway to the
depth of knowledge and inspiration available in the community. Compelling,
industry-leading tools in the community areas of the site give users improved
avenues to upload and share their showpieces. Exclusive new instructional
articles and educational features will entice visitors to read, learn and
spend more time on the site, while offering valuable new media sponsorship
opportunities.
    Two Peas in a Bucket is the first among online scrapbooking retailers to
offer "searchandising" a blend of search results and merchandise which enables
shoppers to quickly and easily find what they need. The introduction of Web
2.0 tags and guided search functionality improves the retail experience,
allowing customers to instantly find specific items, as well as related
product recommendations.
    "The impact has been immediate," said Mitchell Wolfe, Kaboose's Senior
Vice President, Commerce. "Overnight, we have seen a 21% increase in online
revenues."
    "We share our community's passion for scrapbooking," said Kristina
Nicolai-White, General Manager of Two Peas in a Bucket. "These and more
innovative enhancements will motivate and inspire, while encouraging
scrapbooking enthusiasts to make Two Peas their scrapbooking home online."
    As the fastest growing hobby segment in the U.S., according to the Craft
& Hobby Association, scrapbooking is a multi-billion dollar industry that has
quickly transitioned to the Internet. Two Peas in a Bucket is a key component
of Kaboose Inc.'s strategy to inspire parents and help them plan and share
their family life.

    About Two Peas in a Bucket

    TwoPeasInaBucket.com, the largest online scrapbooking community in the
United States, attracts one of the most devoted online communities generating
over 30 million page views each month. In addition to the sale of scrapbooking
products, Two Peas offers its users a number of services that enhance and
inspire their scrapbooking hobby.

    About Kaboose Inc.

    Kaboose is the largest independent, family-focused online media company
in North America and one of the top-five most visited family destinations
online. From pregnancy to parenting, birthday parties to scrapbooking, and
entertainment to education, Kaboose has the content and applications to help
parents plan and share their family life. Kaboose owns some of the world's
leading online properties targeting families, including BabyZone.com,
ParentZone.com, Kaboose.com, AmazingMoms.com, TwoPeasInABucket.com,
BubbleShare.com, BirthdayInABox.com, Funschool.com and Zeeks.com. Kaboose
trades on the Toronto Stock Exchange under the symbol "KAB."

    This document may contain forward-looking statements, relating to Kaboose
Inc.'s operations or to the environment in which it operates, which are based
on Kaboose Inc.'s operations, estimates, forecasts and projections. These
statements are not guarantees of future performance and involve risks and
uncertainties that are difficult to predict, and/or are beyond Kaboose Inc.'s
control. A number of important factors could cause actual outcomes and results
to differ materially from those expressed in these forward-looking statements.
Consequently, readers should not place any undue reliance on such
forward-looking statements. Kaboose Inc. disclaims any intention or obligation
to update or revise any forward-looking statements, whether as a result of new
information, future events or otherwise.





For further information:

For further information: Jonathan Pollack, Chief Financial Officer for
Kaboose Inc. at TEL: (416) 593-3000 ext.290, FAX: (416) 593-4658

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