Kaboose Strengthens Team with Industry Veterans



    Significant Online Media Experience from Meredith, iVillage and
    Publishers Clearing House

    TORONTO, June 13 /CNW/ - Kaboose Inc. (TSX: KAB), the largest independent
family-focused online media company in North America, announced today that it
has strengthened its team with the addition of two industry veterans. Michelle
Shinseki joins the Company as Editor-in-Chief of Kaboose.com and Will Ellison
joins as Director of Marketing, Lead Generation.
    Ms. Shinseki has an extensive background in parenting programming and
strong editorial experience gained from key roles at some of the premier
online parenting brands in the media world. Most recently, Michelle spent
close to four years at Meredith Corporation where she served as managing
editor of Parents.com and site director of AmericanBaby.com. Prior thereto,
she worked for seven years in various editorial positions, including editorial
lead for iVillage.com's Lamaze.com and Time Inc.'s Parenting.com. Michelle
will report to Dottie Enrico, Senior Vice-President of Content & Programming,
and will be responsible for developing Kaboose's parenting content, as well as
introducing Kaboose's interactive suite of community and photo tools to a new
generation of Kaboose.com moms.
    Mr. Ellison joins Kaboose following an eight-year tenure at Publishers
Clearing House (PCH) where he was most recently Director of Interactive
Marketing. At PCH, Will led the team responsible for online marketing
initiatives, including customer acquisition, retention and email marketing,
site development and cross-channel integration. Mr. Ellison will report to
Kaboose's Chief Revenue Officer, Michael Fogarty. The experience and skill set
Will acquired growing one of the Internet's most established consumer
direct-marketing firms will help Kaboose create new revenue growth
opportunities through direct marketing initiatives to its user base.
    "The continued addition of top tier industry talent supports our strategy
of increasing our share of the family Internet market," said Jonathan Graff,
President of Kaboose. "The entire team looks forward to welcoming these
talented individuals who will play an important role in further developing the
Kaboose family of online properties into the foremost online destination for
moms and their families."

    About Kaboose Inc.

    Kaboose is the largest independent, family-focused online media company
in North America and one of the top-five most visited family destinations
online. From pregnancy to parenting, birthday parties to scrapbooking, and
entertainment to education, Kaboose has the content and applications to help
parents plan and share their family life. Kaboose owns some of the world's
leading online properties targeting families, including BabyZone.com,
ParentZone.com, Kaboose.com, AmazingMoms.com, TwoPeasInABucket.com,
BubbleShare.com; BirthdayInABox.com, Funschool.com and Zeeks.com. Kaboose
trades on the Toronto Stock Exchange under the symbol "KAB."

    This document may contain forward-looking statements, relating to Kaboose
Inc.'s operations or to the environment in which it operates, which are based
on Kaboose Inc.'s operations, estimates, forecasts and projections. These
statements are not guarantees of future performance and involve risks and
uncertainties that are difficult to predict, and/or are beyond Kaboose Inc.'s
control. A number of important factors could cause actual outcomes and results
to differ materially from those expressed in these forward-looking statements.
Consequently, readers should not place any undue reliance on such
forward-looking statements. Kaboose Inc. disclaims any intention or obligation
to update or revise any forward-looking statements, whether as a result of new
information, future events or otherwise.





For further information:

For further information: Jonathan Pollack, Chief Financial Officer for
Kaboose Inc. at TEL: (416) 593-3000 ext.290, FAX: (416) 593-4658

Organization Profile

KABOOSE INC.

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