Kaboose Names Former iVillage and ClubMom Executive as General Manager & Senior Vice President, Online Media Properties



    TORONTO, June 9 /CNW/ - Kaboose Inc. (TSX: KAB), one of the largest
family-focused new media companies in the world, today announced that industry
veteran Alexandra Aleskovsky has joined Kaboose as General Manager and Senior
Vice President, Online Media Properties. In this newly created position,
Ms. Aleskovsky will report directly to Craig Wallace, the Company's President
and Chief Operating Officer, and will oversee the operations and strategy of
the Company's North American portfolio of media properties focused on the mom
demographic.
    Ms. Aleskovsky is a recognized expert and frequent speaker within the
mom-focused online media industry. Most recently, Ms. Aleskovsky was the
General Manager and Senior Vice President of WeightWatchers.com, where she led
the growth of its online business in North America and internationally.
Previously, she was Chief Marketing Officer of ClubMom, an online community
for moms, and prior thereto, General Manager and Senior Vice President of
iVillage, one of the leading online sites for women. In all these positions,
Ms. Aleskovsky was responsible for online strategy, marketing, user
experience, product development, editorial and creative.
    Ms. Aleskovsky received her MBA from Harvard Business School and has
served as a guest lecturer at New York University and Columbia University.
    "I am thrilled to be joining the Kaboose team," said Ms. Aleskovsky. "As
a global leader in the family-focused category with many of the world's
largest consumer brand advertisers as clients, Kaboose is a tremendous
opportunity with huge growth potential. I look forward to leveraging my
experience and expertise to support the growth of Kaboose's online media
business throughout the world."
    "As a seasoned online veteran with unparalleled experience in mom-focused
media, Alexandra brings a wealth of knowledge and a proven track record in
consumer marketing, strategy and business development to the Kaboose team,"
said Craig Wallace, President and Chief Operating Officer of Kaboose. "The
entire Kaboose family looks forward to Alexandra's leadership and contribution
to our online media business as we focus on our pursuit to fully capitalize on
the significant growth in user engagement through increased monetization and
value creation."

    About Kaboose Inc.

    Kaboose is one of the largest family-focused new media companies in the
world and one of the top-five most visited family destinations online. From
pregnancy to parenting, birthday parties to scrapbooking, and entertainment to
education, Kaboose has the content and applications to help parents plan and
share their family life. Kaboose owns some of the world's leading online
properties targeting families, including Bounty.com, BabyZone.com,
Kaboose.com, AmazingMoms.com, TwoPeasInABucket.com, BubbleShare.com,
BirthdayInABox.com, Funschool.com and Zeeks.com. Kaboose trades on the Toronto
Stock Exchange under the symbol "KAB."

    This document may contain forward-looking statements relating to Kaboose
Inc.'s operations or to the environment in which it operates, which are based
on Kaboose Inc.'s operations, estimates, forecasts and projections. These
statements are not guarantees of future performance and involve risks and
uncertainties that are difficult to predict, and/or are beyond Kaboose Inc.'s
control. A number of important factors could cause actual outcomes and results
to differ materially from those expressed in these forward-looking statements.
Consequently, readers should not place any undue reliance on such
forward-looking statements. Kaboose Inc. disclaims any intention or obligation
to update or revise any forward-looking statements, whether as a result of new
information, future events or otherwise.





For further information:

For further information: Jonathan Pollack, Chief Financial Officer, TEL:
(416) 593-3000, FAX: (416) 593-4658

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