K-Swiss Signs Tennis Star Tommy Haas



    WESTLAKE VILLAGE, Calif., Dec. 17 /CNW/ -- K-Swiss inked an endorsement
deal with internationally acclaimed tennis player, Tommy Haas. The German-born
player has over 11 career ATP titles with a career high ranking of #2 in the
world.  Tommy has been a fixture at the top of the ATP rankings for over a
decade, and is one of the top players on the tour.  Jennifer Weiderman, VP of
Marketing, was happy to make the announcement.  "Tommy is a perfect fit for
K-Swiss given our strong classic tennis heritage.  His leadership on the
court, style and passion make him a perfect brand ambassador for K-Swiss."
    
    (Photo:  http://www.newscom.com/cgi-bin/prnh/20071217/NYM020 )
    
    Tommy Haas will appear in the Spring 2008 advertising campaign for the
brand. Shot in picturesque Rio de Janeiro, Brazil, the campaign features Tommy
in performance tennis and lifestyle apparel and footwear. The partnership also
includes personal appearances for the brand and assistance in the design of
future performance collections. Haas noted, "I remember seeing K-Swiss as a
kid when I was starting my tennis career and am thrilled to be associated with
a brand with such a strong heritage.  I am obviously excited about the
performance tennis styles but also eager to collaborate on off court
opportunities as well."  Erik Vervloet, Director of Sports Marketing for
K-Swiss, adds, "Tommy will be an invaluable asset in showcasing our current
product offerings and developing future styles.  We look forward to working
closely with him and are proud to have him representing K-Swiss in the
upcoming grand slams."
    The new global K-Swiss advertising campaign, featuring Tommy Haas and
other K-Swiss athletes, will make its debut in February 2008.  The campaign
will be showcased in television, print, on-line, and outdoor venues.  For
additional information and/or interviews with Tommy Haas and/or Jennifer
Weiderman, please contact Tara Clavell-Vera at Gale Group Public Relations
(212) 685-6789 or Jennifer Macfarland at K-Swiss (818)-706-5136.
    
    About K-Swiss:
    
    Since 1966, K-SWISS has represented innovation, quality, performance and
style. Its signature K-SWISS "CLASSIC," the first leather tennis shoe, made
its debut on court in 1966, and more than 40 years later, is still a style
staple both on and off the court. Today, K-SWISS' premium sports heritage can
be found in both tennis, running, nautical, and training footwear and apparel
that stands up to the performance demands of top athletes and trendsetters
around the world.




For further information:

For further information: Tara Clavell-Vera, Gale Group Public Relations,
 +1-212-685-6789; or Jennifer Macfarland, K-Swiss, +1-818-706-5136

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